Plusgrade Partners with Atlantis Dubai to Elevate Luxury Guest Experience with Seamless Upgrades

Enhancing Luxury Guest Experiences at Atlantis Dubai

In a transformative move for luxury hospitality, Plusgrade has teamed up with Atlantis Dubai to revolutionize guest experiences at its opulent resorts: Atlantis, The Palm and Atlantis The Royal. This innovative partnership introduces a seamless upgrade solution designed to automate and personalize premium restaurant offerings, extended stays, and unique experiences, enhancing guest satisfaction while optimizing revenue opportunities.

A Tailored Approach to Luxury

The integration of Plusgrade's upgrade platform within the booking systems of Atlantis Dubai marks a significant advancement in how guests interact with their reservation options. By replacing an outdated system with a sophisticated, automated platform, guests can effortlessly bid on or purchase upgraded rooms tailored to their desires. This intuitive interface elevates the guest experience, aligning perfectly with Atlantis Dubai's commitment to exceptional service and hospitality.

This initiative builds upon the success of a pilot program at Atlantis, The Palm, where Plusgrade's technology has already demonstrated its ability to enhance guest satisfaction while increasing revenue—a testament to its effectiveness as a strategic partner in luxury hospitality.

Redefining Guest Engagement

"The power of bidding technology is changing the way travelers engage with their stays," stated Daniele Carrai, Vice President of Revenue Management at Atlantis Dubai. "I experienced the value of Plusgrade's solutions firsthand during my tenure in the cruise industry, and I am thrilled to bring such innovation to Atlantis Dubai. Our 'innovation partnership' with Plusgrade enables us to push boundaries and continuously evolve our guest offerings. Their commitment to addressing our unique requirements has made them an invaluable partner in our efforts to redefine luxury travel."

In tandem, Michael Chatzidakis, Director of Revenue Management, emphasized that the seamless use of Plusgrade’s smart platform allows Atlantis to refine every guest experience by providing highly personalized services and unforgettable moments that resonate with their guests.

The Future of Guest Loyalty

"Our collaboration with Atlantis Dubai exemplifies how technology can enrich guest experiences while generating significant additional revenue," remarked Ken Harris, Founder and CEO of Plusgrade. "By integrating our intelligent upgrade solution with various personalized upselling options, we enhance guest choice and flexibility, facilitating opportunities for Atlantis Dubai to unlock new revenue streams. We are proud to partner with such iconic resorts to set new standards in luxurious hospitality."

Key Benefits of the Program

- Exclusive Upgrades: Guests can bid on or purchase room upgrades, securing a tailored and elevated stay.
- Seamless Experience: Fully integrated into the branding and booking systems of Atlantis Dubai for effortless personalization.
- Maximized Guest Engagement: A variety of upselling options ensures that every guest can customize their stay according to their preferences.

This groundbreaking partnership signifies a commitment to innovative solutions within the hospitality industry, enhancing the personal touch in guest experiences. With the new bidding feature, visitors to Atlantis, The Palm and Atlantis The Royal can now easily access exclusive upgrades and enriching experiences at their fingertips.

About Plusgrade

Plusgrade is dedicated to enhancing the global travel industry with its innovative portfolio of ancillary revenue solutions. Over 250 organizations across the airline, hospitality, cruise, rail, and financial services sectors rely on Plusgrade to create new, meaningful revenue opportunities through outstanding customer experiences. Since its founding in 2009, Plusgrade has generated billions in new revenue opportunities for its partners and improved travel experiences for millions of guests worldwide, with its headquarters in Montreal and offices globally. For more information, visit plusgrade.com.

About Atlantis Dubai

Atlantis Dubai is an internationally renowned luxury destination boasting two iconic resorts: Atlantis, The Palm and Atlantis The Royal. The properties offer unparalleled opulence, adventure, and hospitality, inviting guests to indulge in the best life has to offer. From the extraordinary Aquaventure Waterpark and The Lost Chambers Aquarium to a vibrant culinary scene led by Michelin-starred chefs, Atlantis Dubai represents the pinnacle of luxury travel. Recently awarded as one of the World's 50 Best Resorts 2024, Atlantis The Royal redefines ultra-luxury with its extraordinary architecture and an impressive roster of world-class amenities. Each visit promises to create unforgettable memories in this lavish setting.