Mitsuya's New Product: Cheese Soy Sauce Almond
Mitsuya Co., a prominent producer of nut and bean snacks based in Fukuoka, Japan, is set to launch its latest product, the Cheese Soy Sauce Almond, on September 8, 2025. This new snack is designed to cater to women who enjoy a delicious and fulfilling treat to satisfy their cravings. Through their motto, 'One bite will surprise you,' Mitsuya aims to deliver unique flavor experiences.
Behind the Creation
Recent consumer surveys reveal that 90% of people who drink at home also indulge in snacks, with cheese and nuts being favored among them. Nearly 40% of respondents indicated they frequently enjoy these snacks, demonstrating a strong demand for such combinations. Among cheese lovers, women represented a significant demographic, prompting the development of the Cheese Soy Sauce Almond to meet their needs for a satisfying treat.
The challenges in developing this product centered around achieving the right texture and flavor. Traditional methods often resulted in a hard texture that diminished the cheese flavor. Mitsuya innovated by creating a two-layer structure that effectively combines a crispy texture reminiscent of rice crackers with a smooth, creamy cheese taste.
A Perfect Flavor Combination
To enhance the harmonious pairing of cheese and almonds, Mitsuya incorporated soy sauce, a familiar ingredient that resonates with Japanese consumers. Both cheese and soy sauce are fermented foods, packed with umami elements. This synergy between the two infuses the snack with a robust flavor, allowing consumers to enjoy an exceptional contrast of tastes.
The Cheese Soy Sauce Almond features a satisfying large size, making it perfect for curbing small hunger. Experience the richness of cheese and the unique texture achieved through the two-layer manufacturing process. This delicious snack promises to deliver not just flavor but also a delightful crunch.
Product Overview
- - Product Name: Cheese Soy Sauce Almond
- - Content Weight: 40g
- - Suggested Price: 248 yen (including tax)
- - Launch Location: Nationwide in Japan
- - Release Date: September 8, 2025, available at supermarkets and Mitsuya's official online shop.
About Mitsuya Co.
Established in 1948, Mitsuya has steadfastly focused on the manufacture and sale of bean and nut-based snacks. With six factories across Japan, the company is known for its diverse offerings, including collaborations on both national brands (NB) and private brands (PB) to produce popular snacks such as 'Umaka Mame' and 'Kinako Daizu.' As customer values and lifestyles continue to evolve, Mitsuya embraces the challenge of responding to shorter changing needs while delivering unparalleled surprises in the realm of nut and bean snacks. Their commitment lies in merging the exceptional qualities of these ingredients with time-honored techniques to create novel and unforgettable taste experiences.
Company Name: Mitsuya Co., Ltd.
Head Office: 4-30-12 Kashiwabara, Minami-ku, Fukuoka, Japan
Representative: Koji Harada, President & CEO
Established: September 1963
Capital: 300 million yen
Business Activities: Manufacturing & Selling Bean Snacks and Nuts, Producing & Selling Confectionary Ingredients
Website URL: Mitsuya Official Website