#Japan #L&B #Uraga Station #KEIKYU PIT #Uraga

Introducing KEIKYU PIT: A New Era of Shopping in Japan

On September 1, 2026, the Keikyu Line at Uraga Station will see the launch of a groundbreaking retail concept—the KEIKYU PIT. As the very first unmanned cashless store along the Keikyu Line, it aims to revolutionize the shopping experience for commuters and residents alike. This innovative store has been designed and constructed by L&B, a Tokyo-based space design company known for its ability to transform client visions into compelling spaces.

The Concept Behind KEIKYU PIT

The name ‘PIT’ cleverly draws on two meanings: it refers not only to a place for refueling and repairs but also echoes the soundscape associated with cashless transactions. By intertwining these concepts, L&B has crafted a unique identity for the store that resonates with both functionality and modern payment methods. The store’s design encapsulates this essence through a cohesive architectural and graphic language, creating a harmonious environment that invites customers to explore.

Design Elements of KEIKYU PIT

L&B has meticulously mapped out four key design points that define the KEIKYU PIT experience:

1. Logo and Graphic Design Inspired by 'PIT'
The logo incorporates dynamic typography that introduces diagonal cuts and horizontal lines, creating a visual continuity with the store’s façade and glass surfaces. This synergy reinforces the feeling of unity between the physical space and its visual branding.

2. A Distinctive Façade
The store's exterior engages customers with a striking design grounded in white and blue tones. The upper signage flows seamlessly into the glass graphics, maintaining visibility while clearly communicating the nature of the unmanned store.

3. Intuitive Information Design
Information is structured through a series of easy-to-understand pictograms that relay the shopping process in three clear steps: registration isn't required, products are scanned automatically, and payment is completed at the register. This design caters to newcomers, easing their learning curve when visiting the store for the first time.

4. Integrated Space and Signage
Within the constraints of the station's layout, the design ensures that selecting products and making payments feel like an interconnected experience. By aligning signage with the overall spatial design, L&B prioritizes a fluid customer journey.

Store Overview

• - Name: KEIKYU PIT 京急ストア浦賀店
• - Opening Date: September 1, 2026, from 10:00 AM
• - Location: Inside the ticket gates of Uraga Station on the Keikyu Line
• - Interior Design, Construction, and Logo/Graphic Creation: L&B and collaboration with Sharukushi Co.

About L&B

L&B is a prominent space design group dedicated to realizing the underlying vision of its clients. With over a thousand projects under its belt, including office designs and commercial facilities, L&B has honed the art of creating spaces that enrich people's experiences. The firm has received numerous accolades globally, with 23 awards from prestigious entities like the iF DESIGN AWARD and the MUSE Design Awards, showcasing their commitment to innovative design.

• - Company Name: L&B
• - CEO: Tamami Nanakusa
• - Location: 5-2-2 Jingumae, Shibuya, Tokyo
• - Website: L&B Official Site
• - Instagram: L&B Instagram

Contact Information

For inquiries regarding KEIKYU PIT, please reach out to the public relations representative, Kudo, at L&B:

• - Address: 5-2-2 Jingumae, Shibuya, Tokyo
• - Email: [email protected]
• - Phone: 03-6206-8194

As KEIKYU PIT prepares to open its doors, it signals a significant shift in how consumers interact with retail environments. The store stands to not only serve the daily needs of commuters but also embody the future of retail through innovative design and seamless technology integration.