#Germany #Berlin #IFA #ASTRAUX #Mini EV

ASTRAUX Shines at IFA Berlin 2025

The Dubai-based company ASTRAUX has made a remarkable impact at the IFA 2025 exhibition in Berlin, showcasing three groundbreaking products. The event is a significant chapter in ASTRAUX's strategy to broaden its presence in key European markets including Germany, France, Italy, and Spain. This expansion aims to satisfy the growing demand for innovative and affordable transportation solutions.

During the IFA, ASTRAUX introduced its Mini Electric Vehicle (EV), an interactive companion robot named Aimon, and state-of-the-art smart glasses. The company's booth quickly became one of the main attractions, drawing over 20,000 visitors in just one day, with long lines forming for interaction zones and selfie walls. The booth earned a spot among the most-visited exhibits at IFA, further positioning ASTRAUX as a leading player in the fields of eco-mobility and smart living.

Yoyo Zhang, who now leads ASTRAUX’s European operations, has a strong track record of engaging consumers with organizations like Huawei and Xiaomi, including running Xiaomi's Italian division. Her extensive experience in brand building and channel management indicates ASTRAUX's commitment to establishing a solid foothold in Europe. According to Zhang, the company is uniquely poised to resonate with young European consumers seeking stylish, innovative, and accessible tech solutions. This alignment is believed to facilitate rapid brand growth in the targeted markets of Germany, France, Italy, and Spain.

Innovative Youth-Inspired Products

ASTRAUX's product line debuted at IFA includes:

• - ASTRAUX Mini EV: Priced from €5,990, this compact electric car stands out with its eye-catching design, color options, a panoramic glass roof, and eligibility for drivers aged 14 and above in certain EU countries.
• - Aimon the Companion Robot: Retailing at €89, Aimon is an interactive emotional robot with AI capabilities, responding to touch, movement, and mood—becoming a crowd favorite in the IFA experience zone.
• - Smart Glasses: Priced at €79, these glasses combine UV400 protection sunglasses with AI-powered translation features, an 8 MP camera for first-person views, and open-ear headphones, providing hands-free smart capabilities for the next generation of users.

Pre-Order and Exclusive Offers

ASTRAUX encourages interested buyers to catch a glimpse of the full Berlin presentation via their live stream and place pre-orders for their innovative products. Notable launch promotions include reservation passes and exclusive early-bird discounts on the Mini EV series, showcasing the brand’s encouragement of early engagement with consumers.

Follow ASTRAUX’s journey on social media for updates and to stay connected:

• - Instagram: @Astraux.global
• - TikTok: @astrauxglobal
• - Facebook: @Astraux.global

As the IFA exhibition wraps up, ASTRAUX positions itself for robust growth, bringing innovative, stylish, and accessible technology to the forefront of consumer consciousness in Europe, setting the stage for a dynamic future.