Exploring New Possibilities in Paper through Collaboration: Nakasho and Luxe Team Up

The Exciting Collaboration Between Nakasho and Luxe

In a remarkable intersection of tradition and creativity, Nakasho Inc., a renowned paper merchant with a history spanning 240 years, has launched a new brand titled "Creating Lovable Paper Nakasho." This new venture comes as a response to the diminishing demand for paper, prompting Nakasho to explore innovative applications and business models that directly engage consumers.

Founded in 1783 in Nihonbashi, Tokyo, Nakasho has long been a pillar of the paper industry in Japan. As the company navigates the challenges posed by declining paper usage, its leadership, headed by CEO Shinichi Nakamura, remains committed to expanding the possibilities of paper. The newest initiative aims to showcase the beauty and utility of paper not only through existing markets but also via innovative new offerings that resonate with the public.

To this end, Nakasho has teamed up with the creative team Luxe from Taisaifutaba Industry Co., Ltd., renowned for their expertise in special printing. Together, they have pioneered a project that produces original design papers, set to be unveiled at the 49th Japan Hobby Show in April 2025. The collaboration epitomizes the idea that paper can transcend traditional uses, inviting users to explore their creativity.

Crafting Unique Experiences: World Paper Notebook Workshop

Nakasho's commitment to enhancing paper's appeal is exemplified through the "World's Paper Notebook Workshop." This initiative encourages participants to choose from a diverse selection of papers sourced from around the globe, along with hundreds of varieties of inner pages, allowing them to create custom notebooks that truly reflect their individual styles.

The various themed workshops will be rolled out nationwide, inviting people to embark on a creative journey akin to traveling around the world through paper. The workshop's underlying philosophy is to encourage participants to break away from conventional uses of paper, promoting the idea of finding personal favorites among an array of beautiful options.

In partnership with Luxe, Nakasho has introduced twelve original design papers that empower users to think creatively about how they utilize paper. The papers are crafted from materials that may have been overlooked in traditional settings, such as sheets stored in warehouses or discontinued stock, which adds a layer of sustainability to their artistic expression. Participants can explore these versatile designs without being confined by conventional notions of how paper should be used.

Unveiling at the 49th Japan Hobby Show

The much-anticipated debut of the original design paper will take place at Nakasho's booth during the 49th Japan Hobby Show, an important event for hobbyists and craft enthusiasts. Attendees will have the opportunity to interact with various types of paper from around the world and experience the unique textures and colors offered by Nakasho and Luxe.

Event Details:

- Date: April 17-19, 2025
- Venue: Tokyo Big Sight, South Exhibition Hall, 4F
- Booth: "Creating Lovable Paper Nakasho" (Workshop & Planning Area)

This collaboration between Nakasho and Luxe not only highlights the innovative spirit of the paper industry but also embodies a desire to inspire creativity amongst individuals. By encouraging users to explore the endless possibilities of paper, Nakasho aims to foster a deeper appreciation for its beauty and functionality.

For further information and updates, visit Nakasho’s official website and social media platforms, such as Instagram at @kamiya_nakasho or check out Luxe at luxetokyo.jp. With such pioneering projects underway, the future of Nakasho as a beloved staple in the paper industry looks promising as it embarks on this exciting journey to inspire creativity and celebrate the enduring charm of paper.