#USA #Austin #Formula 1 #IBM #Scuderia Ferrari

IBM and Scuderia Ferrari Elevate Fan Experience with Cutting-Edge AI

This weekend, as Formula 1 makes a highly anticipated return to Austin's Circuit of the Americas for the United States Grand Prix, IBM and Scuderia Ferrari HP are thrilled to announce the launch of exciting new AI-powered features designed to enhance the fan experience through the Scuderia Ferrari mobile app. Using the innovative IBM Bob and IBM Consulting Advantage, these enhancements aim to turn the app into a vibrant hub for Scuderia Ferrari's passionate global community of approximately 400 million fans, affectionately known as Tifosi.

New Features Overview

The latest updates bring a plethora of features designed not only for race day but also for ongoing fan engagement throughout the season. One of the standout additions is the Race Timeline, which allows users to follow key race moments in a visually engaging scrollable format. Whether it’s a driver's pit stop, a record-setting lap, or significant shifts in weather conditions, fans can experience the race as it unfolds.

Another exciting update is the Race Summaries feature, which offers detailed recaps of the team’s performance across all sessions—practice, qualifying, and the race itself. This feature uses AI technologies, specifically IBM watsonx, to transform the intricate race data into captivating narratives, ready within minutes of each session’s conclusion.

In the Game Center, an all-new Pitstop Reaction Game challenges fans' quick-thinking skills, as they must quickly select the appropriate tires based on simulated race conditions. Points earned in this game contribute to a global leaderboard, fostering friendly competition among fans and enhancing community spirit. Alongside this, users can engage in quizzes and predictor leagues with friends, adding a fun social element to the app experience.

Building Emotional Connections

Beyond the race weekends, the app update provides a novel way for fans to engage on a personal level. Scuderia Ferrari invites fans to share their six-word stories describing what the team means to them. These stories will be featured in the Tifosi Hub, a dedicated space in the app celebrating the personal narratives of those who support the team. Lorenzo Giorgetti, Chief Racing Revenue Officer at Scuderia Ferrari HP, expressed his enthusiasm: "At Scuderia Ferrari HP, we aim to bring our fans closer to the action on track. The Automated Race Timeline offers a clearer view of each session’s developments, while the Pitstop Reaction Game immerses fans in the thrill of critical race decisions."

IBM's Jonathan Adashek, Senior Vice President and Chief Global Affairs Officer, added, "Each moment—from overtakes to pit stops—gives fans more reasons to invest in the race. With AI, we’re helping to illuminate the 'how' and 'why' behind the action, enhancing the overall understanding of the events on track."

Impact of Technology and Engagement

As the official Fan Engagement and Data Analytics Partner, IBM plays a pivotal role in integrating these technology-driven experiences. By leveraging over 70 reusable AI skills and implementing more than 30 dedicated agents, the collaboration not only enhances app experiences but also boosts productivity across the application development process by approximately 30%.

Following a significant relaunch in May 2025, the app saw an impressive 35% year-over-year increase in downloads, alongside a 36% rise in average monthly active users. Engagement metrics also reflected a 35% increase in 'Engaged Sessions' during the same period.

The Scuderia Ferrari mobile app, redesigned and now enhanced with these features, is accessible for download on both iOS and Android platforms—available in the Apple App Store and Google Play Store. To learn more about these exciting updates and the ongoing collaboration between IBM and Scuderia Ferrari, fans can visit their dedicated site.

In conclusion, these new AI functionalities not only enhance the immediate experience during Formula 1 races but also build a long-lasting community that extends beyond the track, ensuring that fans remain connected to their beloved team throughout the racing season.