#United States #Summit, NJ #Cornerstone Financing #CHEIFS #Prime HEI

Cornerstone Financing Launches Prime HEI℠ Wholesale Program

In a significant move for the financial sector, Cornerstone Financing has unveiled its Prime HEI℠ wholesale program. This innovative offering presents homeowners with the opportunity to access their home equity without incurring debt, making it a unique alternative to traditional home equity options such as HELOCs, closed-end seconds, or reverse mortgages.

A New Approach to Home Equity

Cornerstone Financing, which is renowned for its CHEIFS® (Cornerstone Home Equity Insurance/Investment Funding Solutions) program, has responded to the growing demand from mortgage brokers for a flexible, non-traditional home equity financing solution. The new Prime HEI℠ program enables licensed mortgage brokers to assist homeowners in leveraging their home equity without the burden of monthly payments or interest.

Dan Anderson, Co-CEO of Cornerstone Financing, expressed that, "CHEIFS was designed as a planning solution for the mass-affluent market." He noted the rapid recognition from mortgage professionals of CHEIFS as a viable strategy for clients looking to avoid additional borrowing while still accessing liquidity. This is where Prime HEI℠ comes into play, designed specifically for brokers aiming to serve clients seeking financial flexibility without additional debt.

How Prime HEI Works

Unlike conventional equity financing options that require monthly payment commitments or high initial costs, Prime HEI℠ offers a pathway to a fractional equity investment. This allows homeowners to convert a portion of their property’s value into cash while retaining full ownership and control over their home.

Craig Corn, also Co-CEO of Cornerstone, highlighted the gap in the market that Prime HEI℠ aims to fill. He asserted, "Brokers have been asking for a modern, prime HEI alternative to HELOCs and CES, particularly for clients focused on maintaining liquidity and optimizing long-term wealth. Our cost structure is notably lower than many existing HEI products, which provides brokers and their clients with a significant advantage."

Empowering Mortgage Brokers

The launch of Prime HEI℠ is set to begin in key states including California, Arizona, and Colorado. This program enables mortgage professionals to assist qualified homeowners in accessing liquidity while maintaining their cash flow and homeownership rights.

Brokers who are approved to participate will benefit from a range of resources, including:

• - An intuitive digital submission and quoting portal available through PrimeHEI.com
• - Dedicated support from Cornerstone’s underwriting team
• - Competitive compensation packages directly from Cornerstone

This initiative represents a remarkable extension of the CHEIFS platform, bringing the efficiency of a proven, low-cost, non-debt home equity solution directly to mortgage professionals serving a financially astute clientele.

How to Get Involved

Mortgage brokers interested in the Prime HEI℠ program can simply apply through the dedicated website, PrimeHEI.com. This opens up new avenues for brokers to provide exceptional service and innovative solutions to their clients.

About Cornerstone Financing

Alternative financing solutions are the cornerstone of Cornerstone Financing’s mission. Founded by Craig Corn and Dan Anderson, Cornerstone blends structured finance principles with innovative insurance and wealth planning strategies. The CHEIFS® program, now made accessible to mortgage brokers through Prime HEI℠, exemplifies their commitment to helping homeowners convert their home equity into lasting financial success without incurring debt or monthly obligations.

To find out more about Prime HEI℠ and how it could benefit you or your clients, visit PrimeHEI.com.