UPSIDER Celebrates Its Fifth Anniversary and Major Financial Milestones

Celebrating a Milestone: UPSIDER's Five-Year Journey

As UPSIDER (CEO: Toru Miyagi, headquartered in Minato, Tokyo) marks its fifth anniversary, it proudly announces several significant achievements. The company has seen a substantial increase in client adoption, surpassing 100,000 registered enterprises across all of its services as of November 2025. Furthermore, the total transaction volume through its corporate card “UPSIDER” and its invoicing payment service “Shiharai.com” has exceeded 1 trillion yen. This journey showcases UPSIDER’s commitment to building a global financial platform that supports challengers.

A Five-Year Growth Story

After launching the corporate card “UPSIDER” in 2020, the company has expanded its offerings to include various services such as the “Shiharai.com” invoicing payment extension, “UPSIDER AI Accounting” which automates accounting activities through AI collaboration, and the “PRESIDENT CARD” which aids executives in their challenges. Additionally, the company has established the “UPSIDER BLUE DREAM Fund” and a community for emerging business leaders called “Breakthrough GRID.” Currently, UPSIDER is able to support a diverse range of growth-stage companies from startups to established businesses.

The increasing adoption of UPSIDER services can be attributed to its mission of facing challenges in finance and management, utilizing technology to provide new solutions. As the company continues to advance, it is committed to offering multifaceted support according to the growth phases of the involved businesses.

Continuous High Growth Amidst Challenges

As of April 2025, UPSIDER's annual revenue has reached approximately 10 billion yen, maintaining a remarkable growth rate of over 50% annually. This growth pace is unusual for a startup in Japan's B2B financial sector. The acceleration of such growth must address longstanding structural issues faced by startups and SMEs, including difficulties in obtaining financing, management challenges, and the complexities associated with cash flow management due to a lack of financial data.

To tackle these issues, UPSIDER has provided solutions such as credit expansion through corporate cards, flexible invoicing payments, automated accounting with AI, and a growth debt fund, collectively empowering numerous companies to overcome their growth constraints. These solutions have stimulated broader business expansion.

1 Trillion Yen in Transaction Volume: A Financial Infrastructure Supporting Growth

As of November 2025, the total transaction volume through UPSIDER’s corporate card and invoicing service exceeds 1 trillion yen; 850 billion yen through “UPSIDER” and 150 billion yen via “Shiharai.com.” This showcases UPSIDER's adaptability in addressing diverse financial needs. Moreover, the credit limit for the corporate card “UPSIDER” reached an astonishing 5 trillion yen.

This success is underpinned by UPSIDER’s proprietary AI credit model, which evaluates businesses more accurately by analyzing real-time transactional data and growth potential rather than solely relying on past earnings, which often disadvantages new or rapidly growing enterprises. This allows UPSIDER to offer credit approvals in seconds and credit lines of up to 1 billion yen.

Over 13 Billion Yen in Total Financing: Responding to Startups’ Financial Needs

UPSIDER Capital, a subsidiary of UPSIDER, has reported cumulative loan amounts exceeding 13 billion yen for its growth debt fund “UPSIDER BLUE DREAM Fund” as of July 2025. With an average loan amount of approximately 400 million yen and a maximum loan limit of 1 billion yen, this fund provides vital financial support to startups at critical growth stages. In July 2025, the establishment of the second fund “UPSIDER BLUE DREAM Growth Fund 2” with a total of 14.3 billion yen further strengthens this initiative, creating the largest independent venture debt fund in Japan.

Utilizing real-time cash flow predictions based on bank API transaction data, UPSIDER BLUE DREAM Fund enhances speed and precision, successfully improving the financial landscape for growth companies seeking funding.

AI Transforming Business Operations

UPSIDER not only provides financial solutions but also enhances business operations. The annual number of tasks automated by AI, particularly in expense management and accounting, is projected to exceed 110 million by July 2025. This initiative alleviates the burden on SMEs facing a scarcity of accounting personnel, allowing staff to focus on adding value.

Additionally, in August 2025, a partnership with Free, Inc. was launched, enabling the provision of comprehensive accounting services through accounting firms. This advancement contributes to increasing productivity across the accounting industry.

The application of AI serves not just to streamline processes but also to facilitate quicker decision-making, ultimately raising the overall operational capacity of businesses and society at large.

Looking Ahead: Solid Growth and Support for Challengers

Over the past five years, UPSIDER's workforce has expanded about 25 times, fostering a culture enriched with diverse perspectives and experiences vital for driving innovation. As UPSIDER embarks on its next phase, the company remains dedicated to continuously evolving its financial platform to address the specific challenges faced by Japanese startups and SMEs in their pursuit of growth.

The announcement of these significant metrics marks only the beginning for UPSIDER as it continues its mission to blend technology with finance, creating a sustainable ecosystem that grows alongside the businesses it supports.