Celebrating World Milk Day: The 2nd NFT Design Contest Unveiled

Launch of the 2nd NFT Design Contest for World Milk Day

In a remarkable celebration of dairy, the Metagri Institute, operated by Nōjōjin Inc. from Funabashi, Chiba, has announced the second installment of the NFT Design Contest to commemorate World Milk Day on June 1. This exciting initiative has received a total of 30 creative submissions, showcasing the diverse artistry inspired by milk and dairy farming. Community voting will be accepted starting May 17, 2025, a week-long period during which members can select their favorite works.

This contest, held in special collaboration with Kawakami Farm from Izumo City, Shimane, invites participants to express their passion for milk through creative designs, whether that be hand-drawn illustrations, digital art, or AI-generated pieces. Each of the 30 entries stands out with unique interpretations that convey not only the love of milk but also the individuality of each creator.

Contest Details

The theme for this year’s contest revolves around World Milk Day, encouraging participants to express their thoughts about milk, memories associated with dairy products, and support for the dairy industry. Through a community voting process, the winning artwork will not only receive accolades but also be minted as a “Title NFT,” presented to participants of the upcoming “Milk Challenge” event scheduled for June 2025. This innovative approach aims to establish a blockchain record for the artwork, highlighting its significance in supporting the dairy industry.

Metagri Institute is committed to creating opportunities for creators and employing emerging technologies such as NFTs and Web3 to uplift Japan’s dairy sector. All submitted works will be showcased on a dedicated page on the Metagri Institute's website, allowing anyone interested to view and appreciate the creativity on display.

Voting Process

Community voting is a crucial aspect of the contest. From May 17 to May 25, members of the Metagri community, as well as the general public, are invited to vote for their favorite artwork that best encapsulates the allure of milk. The voting procedure is straightforward:
1. Join the Metagri Institute’s specified Discord channel.
2. Access the voting channel for the 2nd World Milk Day NFT Design Contest.
3. Select your favorite piece from the 30 entries.

Announcement of Results

The winners will be announced around May 27, 2025, through the official Metagri Institute website and social media platforms, generating excitement and anticipation within the community.

For the most outstanding entry, a prize will be awarded, including a Metagri community membership (valued at 10,000 JPY) and a special set of three handcrafted canelés from Kawakami Farm.

Upcoming Events

In addition to this contest, the Metagri Institute will launch the “Milk Challenge” starting June 1, where participants are encouraged to enjoy and promote dairy consumption. Throughout June, those who participate will receive a Title NFT based on the winning design from the NFT contest as a keepsake, blending enjoyment with community support for the dairy industry.

With the introduction of events like the NFT contest and the Milk Challenge, Metagri Institute aims to foster new connections between consumers and producers, leveraging design, blockchain technology, and community engagement to invigorate Japan's dairy industry.

About Kawakami Farm

Kawakami Farm, led by innovator Tetsuya Kawakami, is at the forefront of dairy farming in Shimane. After completing his studies at the Tottori Agricultural College, he embraced dairy farming and took over management of the farm in 2016. With numerous accolades for excellence in the industry, Kawakami is known for his commitment to modern and sustainable dairy practices.

Explore Kawakami Farm

About Metagri Institute

The Metagri Institute champions sustainable agriculture through the lens of Web3 technology, having initiated its operations in March 2022. With over 1,200 members, the community aims to merge traditional farming with cutting-edge technologies like blockchain and AI. They are dedicated to creating a sustainable agricultural model, known as 'FarmFi,' which includes initiatives like token economies and exclusive events for NFT holders, strengthening the bond between diverse agricultural products and modern technology.

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About Nōjōjin Inc.

Nōjōjin Inc. specializes in innovative marketing campaigns within agriculture, focusing on the development of agriculture combined with blockchain and metaverse consulting. Learn more about Nōjōjin