#Japan #Craft Beer #Takatsuki #Marudai Foods #Smoked Sausages

Celebrating Flavor Innovation with Marudai Foods

Marudai Foods, a comprehensive food manufacturer based in Takatsuki, Osaka, is marking a significant milestone in flavor innovation with the launch of their original craft beer tailored specifically to complement their popular "Smoked Aged Sausages." This initiative aligns with the company's mission to enrich society through food and is marked by the exciting #SmokedBeerCampaign, which pairs exclusive craft beers with their beloved smoked sausages.

Background of the Campaign

This campaign was inspired by an unusual yet successful post on April Fool's Day about a fictional product called "Smoked Beer". Contrary to typical pranks, it stirred genuine interest and excitement among fans with comments like, "I would love to try it if it were real!" and "It sounds like it would pair perfectly with the smoked sausages!" Leveraging this enthusiasm, Marudai Foods decided to turn the playful concept into a reality instead of letting it fade away.

The "Smoked Aged Sausages" have long been cherished for their robust meaty flavor paired with a delightful smoky aroma. To enhance the eating experience, Marudai crafted a delicious beer that perfectly complements these sausages, intending to elevate both dining occasions and casual at-home drinking experiences into something special.

Craft Beer Pairings and Their Charms

Beer Pairing with Smoked Aged Sausages

The craft beer designed for the "Smoked Aged Sausages" is a carefully crafted pale ale infused with hints of black pepper—offering a unique taste that cannot be experienced elsewhere. This bespoke brew perfectly harmonizes with the rich and juicy notes of the sausages, creating an exquisite culinary experience.

Beer Pairing with Lemon & Parsley Sausages

On the other hand, the beer accompanying the "Lemon & Parsley Sausages" has a refreshing lemon flavor, enhanced with an extra squeeze of lemon and accented with rosemary. This crisp, lively lemon beer elevates the light and zesty taste of the sausages and promises a refreshing sip with every bite.

Note: The production of these beers was entrusted to Upward Beer Company, guaranteeing quality and taste.

Campaign Details

• - Entry Period: June 19, 2026 (Fri) 10:00 AM to June 30 (Tue) 11:59 PM
• - How to Enter:

1. Follow Marudai's official account on X (@marudai_wanpaku) during the campaign period.
2. Repost eligible campaign posts.

• - Prizes: Each winner will receive two pieces of "Smoked Aged Sausages" and two beers—one that pairs with the "Smoked Aged Sausages" and another for the "Lemon & Parsley Sausages."
• - Number of Winners: Nineteen lucky winners will be announced!

The thought behind the initiative

The aim of this project goes beyond merely showcasing the deliciousness of the "Smoked" series. Marudai Foods aspires to offer an enriching dining experience that enhances the dining table atmosphere. By transforming the idea of “Smoked Beer” into an actual product, they hope to introduce enjoyable surprises and fun into everyday meals and home drinking sessions.

Furthermore, they wish to deepen customer communication through this playful brand concept, inviting consumers to explore fresh and unique ways to enjoy the "Smoked" series. Looking ahead, Marudai Foods remains committed to creating new connections with customers through innovative initiatives that convey the value of their products from various perspectives.

About Marudai Foods

Marudai Foods Group operates under the management philosophy of dedicating heartfelt sincerity and earnest effort to contribute positively to society, a value passed down through generations. In line with this commitment, they strive to realize a sustainable society while focusing on being a "company that contributes to people and society through food," providing delicious and healthy options for happy and fulfilling culinary experiences.