#Japan #Tokyo #Pop-up Store #S’YTE #TAION

Exclusive Collaboration Unveiled

The stylish collaboration between S’YTE and TAION is back for its third round, set to launch on Thursday, November 20, 2023. This collection embraces the theme of 'Anti-Mode,' reflecting a distinctive design aesthetic while incorporating high-quality down products produced by TAION, a brand known for its functionality. This much-anticipated collaboration will be available at various locations including the official online store THE SHOP YOHJI YAMAMOTO, S’YTE Shibuya PARCO, WILDSIDE YOHJI YAMAMOTO, and Ground Y in Nagoya PARCO as well as S’YTE in Sapporo PARCO.

Alongside this release, a S’YTE Pop-Up Store will be running for a limited time at Y’s Omotesando and the newly established Y’s SUPER POSITION OKAYAMA. Customers can explore exclusive items from the collaboration, as well as pieces from the 2025-26 Autumn/Winter collection.

Innovative and Functional Designs

This collaboration brings numerous reversible items to the forefront, featuring innovative materials and designs previously unseen. The collection includes marble-patterned fleece jackets and bomber jackets that maintain functionality while highlighting S’YTE’s unique fashion sensibility. Additionally, new multifunctional stoles and capes have been added, making them perfect gifts for the upcoming holiday season.

The collection uses 800 fill power down, ensuring excellent thermal retention while offering a lightweight wearing experience. This innovative approach allows these pieces to maintain a minimal yet aesthetically pleasing silhouette, making them a must-have for fashion enthusiasts.

Featured Items from the Collection

1. Marble Pattern Boa Blouson: Priced at 38,500 yen, this reversible blouson features a new approach to silhouette and material. The red accents peeking from the hem and pockets add a unique touch to the design.

2. Nylon Down Pants: Retailing at 31,900 yen, this is the first collaboration piece featuring down pants. It has adjustable cuffs tailored for a preferred silhouette and is designed to be paired with outerwear sets.

3. Marble Pattern Boa Scarf: Priced at 13,200 yen, this versatile accessory can be styled in various ways owing to its reversible design; one side features quilted down for warmth, while the other showcases a red marble patterned fleece.

4. Reversible MA-1 Jacket: At 48,400 yen, this best-selling MA-1 jacket incorporates unique marble-patterned fleece, allowing for two distinct styles.

5. Reversible Sukajan Bomber Jacket: A special piece made in honor of TAION's 10th anniversary, retailing at 53,900 yen. This jacket finds balance between classic design and modern functionality.

6. Liner Fish Tail Parker: Priced at 69,300 yen, this coat reimagines the mod parka with military elements and features, ensuring water-resistance and warmth with a removable liner. Perfect for varying temperatures and styles.

7. Multi-Pocket Vest: Costing 29,700 yen, this vest combines a classic hunting design with modern utility, featuring seven pockets for versatile storage.

8. Cushioned Down Cape: Available for 19,800 yen, this multi-functional quilted blanket can be used as a shawl or a warming skirt, highlighting its versatility.

Pop-Up Store Details

Visit the S’YTE Pop-Up Store at:

• - Y’s Omotesando: November 20 (Thursday) - November 24 (Monday, holiday)
• - Y’s SUPER POSITION OKAYAMA: November 20 (Thursday) - November 26 (Wednesday)

Exclusive Gifts

During the pop-up store duration, customers will receive a novelty tote bag with their purchase (limit one per person). Please note the supply is limited and will be distributed on a first-come, first-served basis.

Explore the incredible styles and exclusive pieces from this unique collaboration today and stay tuned by following S’YTE on Instagram @syte_yohjiyamamoto.