Casio America and UNDEFEATED Release a Stylish Multi-Strap G-SHOCK Timepiece

The Bold DWE5600UD Timepiece: A Unique Collaboration Between G-SHOCK and UNDEFEATED



Casio America, Inc. has once again set the stage for a spectacular release with the unveiling of the DWE5600UD, a special edition timepiece resulting from their collaboration with UNDEFEATED, a global leader in sportswear. This new model combines the distinctive elements of both brands into a single watch that perfectly represents a fusion of street fashion and unrivaled durability.

A New Era of Timepieces



The DWE5600UD draws inspiration from G-SHOCK's iconic square design by incorporating a vibrant green LCD screen accentuated against a sleek black base. This striking color combination showcases a bold aesthetic that is sure to capture attention. The partnership successfully expands upon the success of their previous collaboration, which celebrated G-SHOCK’s 40th anniversary in 2023.

At the heart of this collaboration is the prominent inclusion of the UNDEFEATED 5-strike logo, which is cleverly integrated into the design. It appears on the case back, subtly on the short band strap, and enigmatically on the watch's face, only visible when illuminated by the red LED backlight.

Customizability and Style



One of the most exciting aspects of the DWE5600UD is the variety of wearable options it offers. The default black translucent band is elegantly designed with the UNDEFEATED name and logo, providing a more refined look. However, as the timepiece is aimed at expressing individual style, it comes with two interchangeable bands featuring exclusive UNDEFEATED camouflage patterns. Wearers can choose from a tiger camouflage design, which has an opaque finish, or a storm camouflage design on a semi-translucent band that merges beautifully with skin tones. This mix-and-match capability encourages fans to customize their look to reflect their unique personality.

Built for Toughness



The DWE5600UD is not just about style; it embodies the renowned toughness associated with G-SHOCK watches. Key features include:
  • - Shock Resistance: Engineered to withstand heavy impacts.
  • - Carbon Core Guard Structure: Provides enhanced durability.
  • - 200 Meter Water Resistance: Perfect for aquatic adventures.
  • - Countdown Timer and Stopwatch: Functional elements for an active lifestyle.
  • - Multi-function Alarm and LED Backlight: Practicality at your fingertips.
  • - 12/24 Hour Time Formats: Flexible options for time display.

With a retail price of $230, the DWE5600UD becomes available on May 16 at G-SHOCK Soho and online at gshock.com, while it will hit select Global UNDEFEATED Chapter Stores and undefeated.com on May 9. This timepiece is not only a testament to the synergy between G-SHOCK's rugged craftsmanship and UNDEFEATED's fashionable designs but also symbolizes the essence of urban culture and street fashion.

G-SHOCK and UNDEFEATED: A Partnership to Remember



G-SHOCK watches are synonymous with resilience, stemming from the visionary Mr. Ibe's dream of creating an unbreakable watch. Since 1983, it has become a staple in the world of tough watches, continually innovating in design and technology to maintain its status as ‘the toughest watch of all time.’ On the other hand, UNDEFEATED has played a crucial role in defining sports and street culture since its establishment in 2002, making them a fitting partner for such a collaboration.

For those interested in exploring the cutting-edge designs and features of the DWE5600UD, more information can be found at gshock.casio.com/us. The collaboration represents a significant step in celebrating the Intersection of style and performance, offering enthusiasts a reliable and fashionable accessory.

Topics Consumer Products & Retail)

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