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Kotorimaruche in Matsuyama: A Celebration of Avian Charm

The Kotoricafe, known for its platform that combines the love of coffee with a passion for birds, has launched an exciting pop-up event called Kotorimaruche at the Junken-do bookstore in the Matsuyama Mitsukoshi department store. This event aligns perfectly with the concept of enjoying a relaxing coffee time while surrounded by delightful little birds, bringing a unique atmosphere to its patrons.

Event Details

Scheduled to run from June 6 to July 20, 2026, this limited-time event showcases a plethora of cute bird-themed merchandise including stationery, apparel, and various accessories. Originally based in Ueno, Kotoricafe continues to expand its footprint nationwide, and this pop-up is a tribute to its intense fanbase and bird lovers alike.

Located on the 5th floor of the Mitsukoshi department store in Matsuyama, the pop-up offers an enhanced shopping space compared to previous years, making it an ideal place for bird enthusiasts to gather and explore. The highlight of the event not only includes a diverse array of companion bird merchandise like parrots and finches but also features a special section dedicated to wild bird goods, aptly named the Wild Bird Marche.

A Unique Experience

In addition to shopping, attendees can also grab flyers for the upcoming Bird Festival Matsuyama 2027, set to become yet another prominent event for avian enthusiasts in the region. Guests are encouraged to take home these flyers for more information about the festival, helping to spread awareness about the upcoming celebration of all things bird-related.

The event theme is sure to create a buzz, as bird lovers from all around come together to share their enthusiasm and perhaps even their own bird stories. The Kotorimaruche event at Matsuyama promises not just shopping but a community experience filled with warmth and charm.

Related Events Across Japan

The delightful bird-themed pop-up shop is not limited to Matsuyama. Various locations across Japan are simultaneously hosting similar events:

• - Takahama Akiyaya Bookstore in Yamaguchi until June 15.
• - Urawa Maruzen in Saitama until June 23.
• - Nagaoka Toden Books in Niigata until June 28.
• - Tokushige Maruzen in Aichi until June 28.
• - Nishiomiya Junkudo in Hyogo until June 29.
• - Matsumoto Voezen Books in Nagano until July 20.
• - Kiryu Toden Books in Gunma until July 30.

These events offer everyone a chance to partake in the charming bird culture whether they're in the big city or a small town. Please note that the duration of these events may change, so checking the respective stores for the latest updates is advisable.

The Kotorimaruche at Matsuyama is more than just a pop-up; it illustrates the growing love and appreciation for our feathered friends. Don't miss out on this avian celebration if you're in the area this summer!