HEX Launches Revolutionary Performance Apparel with Kyrie Irving
HEX, a brand under McDavid, has recently launched its most advanced performance apparel collection, marking a significant step forward in protective sports gear. The new line, designed with cutting-edge technology, aims to provide modern athletes with lightweight, flexible, and breathable protection.
Collaboration with Kyrie Irving
Top NBA athlete Kyrie Irving plays a pivotal role in this launch, not just as a spokesperson but as a longtime user of HEX products throughout his illustrious career in the league. Irving’s dynamic playing style—characterized by his fearless approach and high-intensity moves—aligns perfectly with the core mission of HEX: to empower athletes.
Irving expressed his excitement regarding the new gear, stating, "HEX gives me peace of mind on the court. Basketball is such a combative sport, and wearing HEX lets me stay aggressive and play my game at the highest level without worrying about the collisions that come with it." This sentiment captures the essence of HEX's philosophy, which prioritizes both injury prevention and the freedom to play without restraint.
Features of the Latest HEX Collection
The new HEX collection presents an innovative approach to protective gear, particularly emphasizing key impact zones essential for basketball players. Each item in the line has been meticulously engineered to offer targeted protection while ensuring athletes can move freely and comfortably.
Product Highlights:
- - HEX Leg Sleeves: Designed for optimal mobility, these sleeves provide unparalleled protection for knees and shins, available in classic black and white.
- - HEX Arm Sleeve: Engineered for both protection and flexibility, this arm sleeve allows athletes to execute plays confidently, also available in black and white.
- - HEX Short Sleeve T-Shirt: Integrating protective padding within a fitted design, this t-shirt delivers upper-body coverage crucial for rebounds and drives to the basket, available in white.
- - HEX Full-Length Leg Sleeve: With extended length for enhanced coverage, this leg sleeve features contoured padding to protect the knee, presented in black with stylish pink accents.
- - HEX Pads for Knees, Elbows, and Shins: These versatile pads adapt easily and provide crucial protection, offered in both black and white.
Innovative HEX Technology
The new HEX protective gear is not only designed for performance but also represents a technological advancement in sports apparel. Key features include:
- - Thinner Pads: The pads are 40% thinner than previous versions while maintaining their protective capabilities, measuring only 5mm.
- - Flexible Design: The die-cut HEX shapes are tailored to move with the athlete’s joints, enhancing mobility.
- - Breathable Fabric: The materials used are micro-ventilated, ensuring comfort during high-intensity games.
- - Durable Construction: Each piece is rigorously tested to withstand rigorous play and repeated washing.
Phil Gyori, CEO of United Sports Brands, stated, “HEX has always been about giving athletes the confidence to play without limits. With this next-generation line and Kyrie Irving at the forefront, we are not just protecting athletes; we are propelling them forward.”
Availability
The entire HEX product line is now available for purchase on
Mcdavidusa.com/Hex and at select DICK'S Sporting Goods stores. To stay updated on new releases and offers, follow HEX on Instagram and TikTok at @hex.gameday.
About HEX
As a trusted name among elite athletes, HEX is committed to creating high-quality protective gear tailored for intense competition. With an unwavering focus on innovation and performance, the brand continues to revolutionize what athletes can expect from protective apparel. By combining advanced design with player insights, HEX provides the essential support athletes need to unleash their full potential on the court.