LINE-X Enhances Fleet Solutions Division Amid Growing Demand for Vehicle Upfitting

LINE-X Strengthens Fleet Solutions to Tackle Growing Market



In a strategic move that aims to bolster its presence in the vehicle upfitting market, LINE-X has announced the expansion of its Fleet Solutions division by welcoming two seasoned professionals to its National Accounts team. This enhancement comes as part of LINE-X's ongoing efforts to adapt to the rising demand for commercial vehicle upfitting services, a sector that has seen significant growth in recent years.

Frank Petrane has been appointed as the Vice President of National Accounts, while Steve Barletta steps in as the National Accounts Manager. Their onboarding is expected to play a crucial role in aiding LINE-X's franchise network in unlocking new revenue streams through national partnerships and efficient operational support.

Matt Labuda, the President of LINE-X, stated, “The Fleet Solutions division is pivotal to our long-term strategy. Integrating experienced leaders like Frank and Steve will provide essential opportunities for our franchise partners.” Both Petrane and Barletta bring extensive expertise in fleet sales and customer relationship management, crucial areas for the success of the division.

Petrane, who has over 20 years of experience in the automotive and franchise sectors, previously led Maaco Franchising, overseeing more than 380 locations. His deep experience in managing fleet strategies is seen as a valuable asset for LINE-X as they aim to enhance revenue-driven programs for their franchise partners across North America. Petrane shared, “My career has focused on creating valuable programs for customers and franchisees alike. LINE-X has an impressive foundation in fleet upfitting, and I am excited to expand these partnerships.”

Barletta brings over a decade of experience in sales and customer management within the automotive sector, having worked with Total Off-Road and More, where he contributed to fleet upfit growth. He has also managed significant client accounts in the past and is passionate about creating value for franchisees across the network. Reflecting on his new role, Barletta expressed his enthusiasm, saying, “I’m thrilled to be part of a team that is driving growth and innovation in the fleet industry.”

LINE-X Fleet Solutions serves a diverse range of commercial customers through a well-established network of locations across the United States and Canada, catering to light and medium-duty work vehicle upfitting needs. The division aims to streamline the fleet upfit process, enabling franchisees to generate sustainable commercial revenue via national programs and partnerships.

With the ongoing enhancements, LINE-X's efforts reflect a sizable commitment to adapting to the evolving market needs while ensuring franchisees are equipped to meet customer demands effectively. This proactive approach is expected to foster successful franchise operations, contributing to the overall growth of the vehicle upfitting industry.

For those interested in franchise opportunities with LINE-X, further information can be obtained at www.LINEXFranchise.com.

About LINE-X


Founded in Charlotte, North Carolina, LINE-X LLC has been the leading provider of spray-on protective coatings and vehicle upfit services in North America for over three decades. Its signature products, particularly the spray-on bed liners and accessories, have set benchmarks in the industry, offering unparalleled protection and professional installation for trucks, SUVs, and other vehicles.

Topics Consumer Products & Retail)

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