#Japan #Vintage Collection #Shinjuku #Gorimaru #BIC-M

A New Chapter in the Reuse Market

On July 1, 2026, BIC-M, headed by CEO Hiroyuki Miyamoto and based in Yokohama, Kanagawa, unveiled the Gorimaru Vintage Collection in the heart of Shinjuku, Tokyo. This new establishment aims to reshape the reuse market by providing a unique and engaging platform for collectors and enthusiasts.

The store’s motto, "Your story begins with a showcase," reflects a commitment to facilitating an array of services that include rental showcases for consignment, treasure sales, and comprehensive buying options. The Gorimaru Vintage Collection features a diverse assortment of items from high-end brands to Pokémon cards, hobby collectibles, watches, cameras, and retro goods. Each showcase within the store tells a different story through the unique curation of its owners, creating delightful and serendipitous encounters with treasures of all kinds.

The Need for a New Approach

BIC-M has long recognized the significant potential within Japan’s reuse market, particularly through its BtoB responsibilities in the second-hand brand industry. Repeated interactions between businesses have highlighted the need for collaborative ventures that breed new value and enlarge the marketplace’s reach.

However, the company also noted the limitations of a single entity attempting to define every genre and flavor of collectibles. There still exists a gap for individuals and businesses seeking a physical space to comfortably sell their products and collections. Numerous treasures with unappreciated value or collections that have yet to reach their desired audience remain in the shadows. This prompted the creation of Gorimaru Vintage Collection, where experts and individuals passionate about their products can express their stories through their showcases, while buyers can enjoy discovering rare finds akin to a treasure hunt.

Unique Features of the Store

1. Diverse Owner Expressions: Every rental showcase extends a unique experience, reflecting the passion and narrative of different owners. Visitors can expect new treasures with each visit, making it a true adventure.

2. Visual Joy: Beyond just shopping, the collection of items—ranging from luxury brands to charming retro pieces—ensures that strolling through the store alone can be a source of inspiration.

3. Cultural Celebration: The store incorporates elements of Japanese culture, featuring iconic vintage vehicles like the CBX400F and nostalgic decor such as lanterns and retro advertisements, creating an immersive atmosphere. Staff attire further accentuates this cultural experience, catering not only to local customers but also to international visitors wishing to explore Japan's unique heritage.

Service Offerings

• - Rental Showcase (Consignment Sales): Monthly rental showcases allow individuals to display and sell their items, pending a specific application and contract approval process.
• - Treasure Sales: A variety of collectible treasures, notably in categories like brand goods, Pokémon cards, and retro items, are available. The selections change periodically, keeping the offerings fresh and exciting.
• - Comprehensive Buying: Gorimaru Vintage Collection is equipped to buy a wide array of items, although selections depend on specific criteria including type and condition.

A Vision for the Future

CEO Hiroyuki Miyamoto reflected on the past seven years of BtoB dealings which have cultivated partnerships with over 500 businesses, emphasizing their expertise in authentication, assessment, and the nuances of recycled goods distribution. With Gorimaru, the goal transcends merely a retail space; it's about crafting an interactive, engaging marketplace with given spaces that showcase the stories of knowledgeable collectors and purveyors alike.

Visitors are encouraged to approach with a curious mindset, even if just to observe, as each twist and turn in the aisles may lead to delightful discoveries. Gorimaru Vintage Collection aspires to be synonymous with a treasure hunt, where every visit yields a sense of enjoyment and provides significant potential for both buyers and sellers.

The store's primary location in Shinjuku is just the beginning. BIC-M aims to refine its model for a comprehensive reuse shop centered around rental showcases and expand into other major metropolitan areas throughout Japan. Leveraging social media and cross-border e-commerce, Gorimaru hopes to share the allure of Japanese reuse shopping not just domestically but globally.

By nurturing new opportunities for both buyers and sellers, Gorimaru Vintage Collection strives to establish itself as a key player in creating a vibrant and flourishing reuse market, starting in Shinjuku and extending its reach around the world.

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Store Information

• - Name: Gorimaru Vintage Collection
• - Location: 1st Floor, Keio Shinjuku 321 Building, 2-1 Shinjuku 3-chome, Shinjuku-ku, Tokyo, 160-0022
• - Phone Number: 03-6824-6451
• - Email: [email protected]
• - Hours: 12:00 PM - 8:00 PM, Closed on Tuesdays
• - Website: https://gorimaru.jp
• - Instagram: @gorimaru_vc
• - Operating Company: BIC-M, Inc.