Celebrating Innovation: The 2025 Healthcare Value Co-Creation Awards Ceremony in Japan

On September 24, 2025, Nihon Keiei Holdings, headquartered in Toyonaka City, Osaka, held the much-anticipated Healthcare Value Co-Creation Awards 2025. This event focused on recognizing financial institutions that have made significant contributions to healthcare through collaboration, addressing social issues, and supporting the realization of customer goals. The awards aimed to inspire other financial institutions by sharing exceptional case studies.

Understanding the Awards

The Healthcare Value Co-Creation Awards 2025, organized by Nihon Keiei Holdings and supported by partner financial institutions, seeks to honor initiatives that positively impact the community and society at large. By sharing success stories, the awards aim to encourage similar initiatives among other financial institutions, ultimately leading to a greater collective impact in healthcare.

The event also included the Healthcare Value Co-Creation Research Meeting, where various case studies were discussed, contributing to knowledge sharing and networking among participants. The main goal is to promote collaboration between partner financial institutions and foster contributions to regional and societal healthcare enhancements.

This year's awards recognized four exceptional partnering financial institutions:

Award Recipients

1. Value Co-Creation Award: The Shichijushichi Bank
Recognized for their M&A intermediary support within Miyagi Prefecture, this award is given to the institution that has successfully contributed to customer value creation through significant partnerships.
- Reason for Recognition: This award highlights their role in facilitating regionally-focused M&A initiatives, particularly with small medical institutions lacking successors and local medical groups. Since 2019, Shichijushichi Bank has collaborated with Nihon Keiei to enhance the regional healthcare structure, demonstrating a multifaceted approach in building healthcare provisions, which has been met with high commendation.

2. Community Contribution Award: Iyo Bank
Acknowledged for their collaborative work in promoting the Ehime Prefecture's healthcare plan for fiscal year 2024, Iyo Bank has played a vital role in regional contributions recognized by society.
- Reason for Recognition: Through joint contracts with Nihon Keiei, Iyo Bank's efforts towards the diversification and collaboration of healthcare functions within the prefecture's institutions stand out, especially amidst challenges like physician shortages and rising operational costs. Their work exemplifies how regional financial institutions can collaborate with various stakeholders to create a sustainable healthcare framework, serving as a model for other prefectures.

3. Special Award: Shizuoka Bank
For their support in transitioning a medical entity to a certified medical corporation, embracing monitoring tasks, Shizuoka Bank is recognized for exemplary efforts deserving of either the Value Co-Creation or Community Contribution Award.
- Reason for Recognition: This award is based on their effective strategies in dealing with complex family relationships regarding ownership in medical companies. Shizuoka Bank successfully guided the transition to a certified medical entity, facilitating insurance provisions and optimizing deposit products—showcasing the power of relationship-building in finance.

4. Special Award: Shikoku Bank
Honored for their work in promoting the Japan BCP Earthquake Compensation Mutual Aid, Shikoku Bank supports healthcare and nursing facilities across the nation where joining insurance is often both costly and complicated.
- Reason for Recognition: In the face of increasing seismic risks and challenges in securing affordable earthquake insurance, Shikoku Bank quickly established a pathway for medical and nursing facilities in Kochi Prefecture, demonstrating significant foresight and proactive engagement for community advancement.

Event Details

The awards ceremony took place at the Kudan Terrace in Chiyoda, Tokyo, with a full-day schedule that included an opening reception, the Healthcare Value Co-Creation Research Meeting, awards presentation, and a networking event designed to encourage ongoing collaboration and support within the healthcare sector.

Conclusion

The Healthcare Value Co-Creation Awards 2025 not only highlight the achievements of pioneering financial institutions in Japan but also set a benchmark for future initiatives focused on enhancing healthcare delivery. Nihon Keiei Group is committed to fostering innovation and collaboration within the healthcare landscape, ultimately benefiting communities across the nation.