#Japan #Tokyo #Tokyo Marathon #Oji Seiyaku #Seika Hair Care

Oji Seiyaku: A New Official Partner of Tokyo Marathon 2026

Oji Seiyaku Co., Ltd., located in Shibuya, Tokyo, has recently made waves in the sporting community by announcing its partnership with the Tokyo Marathon 2026. As the official partner in the hair care category, Oji Seiyaku is set to offer a unique blend of self-care experiences aimed at runners and all those supporting the event. The collaboration revolves around the theme of enriching the daily routines of athletes with aromatic and nurturing hair care products, perfectly aligned with the spirited milieu of the marathon.

Innovative Hair Care for Runners

The campaign by Oji Seiyaku emphasizes a fresh perspective on hair and scalp care, especially for runners dealing with the rigors of training and competition. With their flagship hair care line, Seika, Oji Seiyaku merges ancient Japanese herbal wisdom with modern technology to craft formulations that cleanse and rejuvenate hair effectively. Targeting Japanese washing habits and preferences, Seika aims to promote a natural, buoyant look that exudes lightness and vitality.

The products are designed to delicately wash the scalp and hair, providing a refreshing experience with delightful scents that invigorate the senses. Under the motto, "Freshness is how care should smell," Oji Seiyaku seeks to support runners in achieving a balanced, optimistic lifestyle through everyday hair care rituals that resonate positively with their training routines.

Product Highlights: Seika Shampoo and Conditioner

Seika Shampoo

• - Volume: 400mL
• - Price: ¥1,958 (tax included, suggested retail price)
• - Features: Unique formulation combining traditional herbal ingredients with modern technology that gently cleans the scalp and provides volume from the roots.
• - Scent: Fresh Green Leaf
• - Rankings: 1st place in the Online Hair Care Category at Costco, 1st in the Shampoo & Rinse Set Category on Rakuten, and 1st on Qoo10 in the Daily Necessities Category (as per company research).

Seika Conditioner

• - Volume: 400mL
• - Price: ¥1,958 (tax included, suggested retail price)
• - Features: Provides moisture to the hair, resulting in a polished and shiny appearance from roots to tips.
• - Scent: Fresh Green Leaf
• - Rankings: 1st place in the Online Hair Care Category at Costco, and 1st in Shampoo & Rinse Set Category on Rakuten (as per company research).

For more shopping options, products are also available on TikTok Shop.

About Oji Seiyaku Co., Ltd.

Oji Seiyaku believes in enhancing beauty through the medium of scent. The company operates under the belief that true beauty touches the heart long before it’s seen. Each product and packaging piece is carefully crafted to capture a sense of beauty, employing scents that linger in memory and evoke emotions.

Rather than following trends, Oji Seiyaku seeks to create memorable experiences. With a focus on gentleness and lasting impressions, Oji Seiyaku’s mission is to deliver “the echo of beauty” into the lives and hearts of its consumers through fragrance, ensuring a personal touch in each moment of their lives.

For more information, visit the official site: Oji Seiyaku.

Contact Information

Oji Seiyaku Co., Ltd. PR Department
4-3-15 Jingumae, Shibuya, Tokyo Central Omotesando 519
Email: [email protected]
Phone: 03-6812-9278

Oji Seiyaku and Seika are proud supporters of the Tokyo Marathon 2026.