#Japan #Nagoya #podcasting #Reiwa PR #Lii Sports

Embracing the 360-Degree Lii Strategy

In a bold move to strengthen recruitment and improve organizational culture, Reiwa PR has partnered with Lii Inc. to implement a comprehensive strategy dubbed the '360-Degree Lii' framework. This initiative predominantly focuses on enhancing the brand's appeal from every angle, particularly through the launch of their newly developed podcast series titled 'Exercise is Everything.'

The Vision Behind Lii's Expansion

Lii Inc., a dynamic company operating chiefly in the sports sector, has become increasingly focused on scaling its operations. This move is geared towards not just expanding their presence through more retail locations but also building a solid lineup of future leaders who will steer the company in innovative directions. The introduction of a podcast was decided upon early in the planning process, emphasizing the unique traits of this medium as a means of developing trust among potential recruits. Unlike video content, podcasts allow listeners to delve deeper into personalities and values.

Ayumi Hirose, the company's representative, leads the charge on acquiring quality talent while also emphasizing the importance of articulating the company’s core philosophies. This dual-purpose strategy seeks to leverage the podcast as a platform for sharing genuine experiences—both from the leadership and employee perspectives.

Crafting the Podcast Strategy

The implementation of the podcast involved a series of strategic steps facilitated by Reiwa PR, aimed at refining it as a tool for business acceleration. Key phases included:

• - Conceptual Planning: The team redefined the program’s core message and asset value. Rather than merely streaming audio, they focused on delivering meaningful content that resonates with audiences—defining what the podcast aimed to achieve clearly. The catchy title 'Exercise is Everything’ stems from a strong belief held by Hirose that all life challenges can be tackled through physical activity.

• - Production Support: From concept to recording and editing, Reiwa PR provided end-to-end direction. They ensured that content could also be shared on Lii’s official YouTube and Instagram channels, optimizing the reach and utility of the material.

Positive Impact Post-Launch

Since the podcast launch, several encouraging outcomes have been noted, including:

• - Enhanced Association with Integrated Reports: By allowing prospective candidates to understand the strategy via the company’s reports while getting to know its people through the podcast, a deeper engagement has unfolded among core member candidates.

• - Increased Applicant Enthusiasm: The podcast has proven to attract potential recruits who resonate with the brand values, easing the cultural integration for new hires and fostering a supportive environment.

• - Internal Branding Boost: Regular exposure to the representative's insights enables existing staff to maintain a close-knit connection as the company expands, promoting greater engagement across the workforce.

A Message from Lii's Leadership

Ayumi Hirose, the CEO, articulates, "Public relations is an essential aspect of building an unshakeable brand that reflects our historical journey. Partnering with Reiwa PR was pivotal; they provided the framework that fast-tracked our ambitions while adapting flexibly to our needs—even during my business trips. I look forward to continuing this journey and constructing Lii’s narrative through consistent PR efforts."

Mika Ozawa, CEO of Reiwa PR, shared insights on their collaborative work: "Having the opportunity to support Lii in launching their podcast has been a pleasure. As a relatively young company, the foundation is being laid for continued rapid growth, and it’s critical that they communicate who they are and what they stand for to both current and future team members. This podcast should serve not only as an information hub but also as a living representation of Lii's culture and character."

Podcast Overview

• - Title: 'Exercise is Everything'
• - Hosts: Ayumi Hirose (CEO of Lii) and Kazuma Sato (Partner at Lii/Former Professional Soccer Player)
• - Concept: The show's premise revolves around the notion that all problems can be solved through exercise, exploring topics related to developmental support, management, and daily life from a movement-centric perspective.

In summation, this collaborative endeavor between Lii and Reiwa PR not only sets a new standard for recruitment and organizational communication but also fosters a culture that is likely to thrive in the competitive landscape of today’s corporate world. With the podcast, Lii aims to convey its ethos in a way that resonates, engages, and enriches all stakeholders involved.