Ho Chi Minh City Showcases Tourism Potential at WTM London 2025
Ho Chi Minh City Showcases Tourism Potential at WTM London 2025
The Ho Chi Minh City Department of Tourism has launched an impressive array of promotional activities during the World Travel Market (WTM) London 2025, held at the ExCeL London from November 4 to 6. This pivotal event serves as a platform for enhancing Ho Chi Minh City's global tourism presence, with a particular focus on attracting European visitors.
Strategic Alliances and Market Dynamics
The promotional program aimed to establish strategic global partnerships and invigorate the tourism market in the UK and Europe. At the Vietnam National Booth at WTM London 2025, representatives showcased the unique tourist assets and cultural heritage of Ho Chi Minh City. This included introducing potential partners to the city's diverse offerings, which encompass cultural, historical, and culinary tourism.
Notably, the Vietnam booth facilitated in-depth market analysis and fostered business collaborations with leading travel and tourism agencies as well as reputable international media outlets. This strategic approach will help lay the groundwork for the sustainable development of Vietnamese tourism on a global scale.
Key Activities at WTM London 2025
During the event, key activities included the following:
- - Presentations at the Vietnam National Stand: The stand prominently featured Ho Chi Minh City's tourism image, highlighting various resources including historical landmarks, vibrant culture, and culinary delights.
- - Networking Sessions: Meetings were organized with British and international travel companies to supply insights for the International Buyers Program of ITE HCMC 2026.
- - Conferences and Workshops: Participation in seminars discussed global tourism trends, enhancing the city’s competitiveness by integrating modern practices and advanced models.
- - Business Meetings with UK Partners: On November 4, the Ho Chi Minh City team held discussions with travel agencies and partners from the UK, updating them on new tourist potentials and Vietnam's revised visa policies. The aim was to better understand British tourists' preferences and needs, thus boosting the city’s allure.
Prominent figures at the event included Ha Van Sieu, Deputy Head of the Vietnam National Tourism Authority, and Nguyen Cam Tu, Director of Ho Chi Minh City’s Tourism Promotion Center, along with over 100 representatives from tourism-focused organizations across 28 countries.
A New Era for Ho Chi Minh City Tourism
Nguyen Cam Tu highlighted the message carried through WTM London 2025: "Ho Chi Minh City tourism is stepping into a new era, empowered by expanded offerings and unique products tailored for British and European travelers, as well as international visitors at large."
The past few years have seen remarkable growth in international tourist arrivals to Ho Chi Minh City, driven by advancements in digital transformation, sustainable tourism initiatives, and enriched visitor experiences. The city’s commitment to promoting green tourism and public-private partnerships is integral in shaping a smart, secure, and welcoming destination.
To explore more about the diverse attractions Ho Chi Minh City provides, visit visithcmc.vn and connect on Facebook at Vibrant Ho Chi Minh City: Facebook Page.
Conclusion
WTM London 2025 stands as a significant opportunity for Ho Chi Minh City to redefine its tourism narrative and solidify its status as a compelling, must-visit destination. As the international tourism landscape evolves, Ho Chi Minh City is poised to embrace these changes with enthusiasm and innovation.
Topics Travel）
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