SailGP Partners with Smarkets, Marking a New Chapter in Sports Betting

SailGP Announces Partnership with Smarkets in Sports Trading

In an exciting development, SailGP has officially announced its first partnership within the sports trading category with Smarkets, a premier predictive market firm. This collaboration is indicative of the league's ongoing expansion efforts and aims to revolutionize how fans engage with competitive sailing. The partnership will see Smarkets serve as the official sports trading partner for the Rolex SailGP Championship, covering key markets including the United Kingdom, Ireland, and Sweden, under a three-year agreement.

This move marks a significant shift as SailGP steps into the sports betting arena, which is rapidly growing in popularity across Europe. The collaboration not only focuses on enhancing the betting experience during the SailGP events but also integrates with the Emirates Great Britain SailGP Team, the reigning champions of 2025.

Andrew Thompson, SailGP’s General Manager, expressed enthusiasm about the partnership, noting that SailGP’s races revolve around speed, precision, and detailed data. The competitive nature of the league, characterized by numerous short courses, ensures thrilling action every time the teams race against each other. With this partnership, Thompson is confident that the sophisticated real-time data from SailGP will provide fans with fresh perspectives on how they can experience the championship.

Jason Trost, founder and CEO of Smarkets, also shared his insights, emphasizing that SailGP serves as a data-rich and high-performance league. Smarkets offers a unique platform where betting prices are influenced by live data and competition among participants, rather than relying on traditional bookmaker margins. He mentioned, “With this partnership, fans from the UK, Ireland, and Sweden will be able to place bets with enhanced precision and transparency.”

Furthermore, Sir Ben Ainslie, CEO of Emirates GBR, highlighted the importance of data in enhancing the fan experience and stated, “This partnership is exciting for both SailGP and Emirates GBR as it allows fans to access real-time data, offering a new and innovative way to experience our sport.”

Smarkets is set to provide additional engagement opportunities during events through on-site activations aimed at improving interactions between fans and the local team. This aligns with the broader goal of SailGP to not only develop the championship globally but also to enhance the experience for those who support their teams.

For those interested in learning more about the betting opportunities with SailGP, further information is available on their dedicated website at SailGP.com/betting.

About SailGP

SailGP is the most thrilling racing championship on the water, featuring national teams competing in identical, ultra-fast 50-foot foiling catamarans at breathtaking venues worldwide. With some of the best athletes in the sport, SailGP races exceed speeds of 100 km/h, offering fierce competition driven by national pride and an overall prize pool of $12.8 million. To learn more about the thrilling world of SailGP, visit SailGP.com.