Wiggle Wiggle Brings Its First Pop-Up Event to Hiroshima, Japan

Wiggle Wiggle Make its Mark in Hiroshima

The popular South Korean lifestyle brand, Wiggle Wiggle, is set to make a significant impact in Hiroshima as it launches its first-ever pop-up event in the Chugoku and Shikoku regions. The event, titled “Wiggle Wiggle JAPAN TOUR in HIROSHIMA,” will take place at Hiroshima PARCO from April 3 to April 19, 2026, as part of an exciting campaign traveling to major cities across Japan. This will be a unique opportunity for the local community to experience the vibrant world of Wiggle Wiggle.

A COLORFUL MARKET THEME

The Hiroshima pop-up will be designed around the theme of “wiggle’s market,” featuring a cheerful and colorful space that encourages playful interactions and creativity. This theme was well received during the pop-up at Sapporo PARCO earlier in February 2026, enhancing the immersive experience of the brand that fans have come to love.

Visitors will find a photo-friendly environment throughout the venue, offering countless opportunities to capture great memories. It’s not just about the aesthetics; participants can explore an array of past collaboration pieces that reflect the brand's journey, showcasing the essence of Wiggle Wiggle.

Attendees can browse through an impressive selection of products designed to brighten up everyday life, including cushions, floor mats, bags, and keyrings. Each item represents the brand’s philosophy of adding a pop of joy to daily routines.

EVENT DETAILS

- Event Date: April 3 (Friday) – April 19 (Sunday), 2026
- Hours: 10:00 AM – 8:30 PM (following Hiroshima PARCO’s operating hours)
- Venue: Hiroshima PARCO, 1F
- Address: 10-1 Hondori, Naka Ward, Hiroshima City, Hiroshima Prefecture

EXCLUSIVE VISITOR BENEFITS

Every visitor to the event will receive a limited edition wiggle wiggle original sticker. This special gift is available until supplies last.

Additionally, anyone making a purchase of over 6,000 JPY can obtain a POPUP limited design novelty shopper, again while supplies last.

To further engage visitors, the event will feature an Instagram-linked campaign, inviting attendees to share their experiences and participate in various activities designed to enhance their enjoyment at the venue.

ABOUT WIGGLE WIGGLE

Founded in Seoul, Wiggle Wiggle has captured the hearts of many, especially among the Z-generation, with its colorful and playful designs. The brand offers a diverse range of products, including smartphone accessories, decorative items, and fashion accessories that help users express their individuality.

As it continues to expand beyond Korea into countries like China, Thailand, Singapore, Taiwan, and Indonesia, the first flagship store in Japan, WIGGLE WIGGLE.ZIP HARAJUKU, opened in late 2024, further cementing the brand's popularity as it attracts an ever-growing customer base. The store has become a talk of the town for its cute aesthetics, shared frequently across social media and television.

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CONTACT FOR MEDIA INQUIRIES

Press inquiries are welcome regarding this event. For coverage, including on-site photography, interviews, and product samples, please reach out to BM Smile Japan.