#Japan #Street Culture #FIRST DOWN USA #Nakashibetsu #Nakashibetsu FUN FES

FIRST DOWN USA at Nakashibetsu FUN FES 2026

In an exciting announcement, FIRST DOWN USA, a prominent American street and outdoor brand managed by Mizuhin Co., Ltd., will be making its mark at the Nakashibetsu FUN FES 2026. Scheduled for July 4-5, 2026, at the Dream Forest Park in Nakashibetsu, Hokkaido, this event represents a pivotal opportunity for the company to enhance its brand recognition while promoting street and outdoor cultures within local communities.

The festival is not just any gathering; it is touted as one of the largest cultural festivals in eastern Hokkaido, blending music, outdoor activities, skateboarding, and a wide array of cultural expressions. Recognizing the importance of genuine support, FIRST DOWN USA positions itself as a "Culture Supporter" rather than merely a sponsor. By establishing the "FIRST DOWN USA Support Corner," the brand aims to foster real connections with festival-goers.

A Cultural Commitment

FIRST DOWN USA has deep roots in the 1990s street culture, and its participation in this festival is a testament to its commitment to supporting and nurturing the cultural vibe. Instead of just displaying logos, the brand is dedicated to creating a vibrant space where attendees can engage with the spirit of street culture through various interactive experiences.

Throughout the event, FIRST DOWN USA will also be offering exclusive merchandise, including specially designed "FUN FES T-shirts" and limited-edition items like the "Illumination Body Bag" and "Illumination Sacoche," which feature materials that glow when illuminated. Additionally, fans of FIRST DOWN USA can look forward to classic favorites such as logo T-shirts and cozy shorts available for purchase.

Limited-Time Offers

To further enrich the festival-goers' experience, FIRST DOWN USA will set up a special online store, where select items can be purchased. For those who spend over 10,000 JPY at the event, a complimentary ORIGINAL COOL & WARM STICK will be included as a gift, adding an extra incentive for attendees to check out the brand's offerings.

Exciting Instagram Engagement

During the event, FIRST DOWN USA will host an Instagram follow campaign. Attendees who follow the official FIRST DOWN USA Instagram account will be entered into a raffle, with the chance to win original stickers and discount vouchers that can be redeemed on-site, ranging from 10% to 50% off.

Unique Weather Considerations

Hokkaido’s summers can lead to chilly evenings, and to ensure that festival-goers are comfortable, FIRST DOWN USA is introducing a unique clothing rental service. Visitors will have access to warm winter gear to make their evening enjoyable, demonstrating the brand’s commitment to providing functional outdoor apparel while also giving back to the community. It is important to note that the availability of rental coats is limited, underscoring the need for early requests.

Event Details

• - Event Name: Nakashibetsu FUN FES 2026
• - Date: July 4 (11:00 AM - 8:00 PM) and July 5 (10:00 AM - 6:00 PM), 2026
• - Location: Dream Forest Park, Nakashibetsu, Hokkaido
• - Key Activities: FIRST DOWN USA Support Corner, Limited Edition Merchandise Sales, Instagram Follow Campaign, Evening Warm Clothing Rental, Brand Promotion & Sales

For more information about the festival and FIRST DOWN USA, you can visit the official Nakashibetsu FUN FES website and the FIRST DOWN USA’s homepage.

About FIRST DOWN USA

Founded in the challenging environment of 1980s New York, FIRST DOWN emerged amidst urban tensions to become a significant player in the street and outdoor apparel market. Its mantra, "Dream It. Be It," encapsulates the brand’s ethos, emphasizing the combination of functionality and urban style. Today, FIRST DOWN USA continues to innovate, providing wearers with the confidence and power to tackle their challenges head-on.

Store Information

FIRST DOWN USA Kichijoji Store
1-7-7, Minamicho, Musashino, Tokyo
Tel: 0422-26-8230

FIRST DOWN USA Lalaport Fukuoka Store
6-23-1, Naka, Hakata, Fukuoka
Tel: 092-404-3335

Official Website: FIRST DOWN USA
Instagram: FIRST DOWN Official