#Japan #Tokyo #Kinokuniya #miffy #Dick Bruna

Miffy & Books: Celebrating 70 Years of Joy

In June 2025, Kinokuniya Company, led by its Chairman Masashi Takai, is set to release a special collection of original merchandise themed around Miffy to commemorate the beloved character's 70th anniversary. This collection will be available at 71 stores across Japan and 36 stores in seven countries, as well as various university bookstores and e-commerce platforms both domestically and internationally.

A Tribute to an Icon

Remember the first book you encountered as a child? Many of us cherish the memories of being read picture books by adults. It is this heartfelt connection that inspired the creation of Miffy by Dutch artist Dick Bruna, who introduced the little bunny to the world 70 years ago. In Japan, Miffy was warmly embraced and published as 'Chisana Usako-chan' by Fukuinkan Shoten, forever capturing the hearts of children and adults alike.

The collaboration between Kinokuniya and Miffy aims to foster a love for reading, especially among young children who represent the future generation of readers. By offering original goods alongside the storybooks they cherish, the initiative aspires to instill a joy for stories and literature from an early age.

As Kinokuniya approaches its 100th anniversary in 2027, the company is committed to continuing its legacy of enriching lives through literature and fostering meaningful connections between readers and books.

Introducing the Original Merchandise

Scheduled for release on June 4, 2025, the 'Miffy & Books' original merchandise collection includes:

• - Mascot Keychains: The MK-01 Miffy & Books Mascot Keychain, priced at 2,585 yen, features dimensions of approximately 85mm (W) x 170mm (H) x 45mm (D).
• - Book Cover Pouches: Available in various designs and sizes:

- MK-02 B6 Simple Book Cover Pouch priced at 2,970 yen, suitable for B6 books.
- MK-03 B6 Library Book Cover Pouch priced at 2,695 yen, also for B6 books.
- Additional designs include MK-04 and MK-05, offering unique patterns at the same price point.

• - A4 Clear Files: MK-06 Blue and MK-07 Yellow transparent folders priced at 484 yen each.
• - Square Memo Pads: Available in blue and yellow (MK-08 and MK-09) at the same price.
• - Mini Tote Bags: MK-10 Side Button Mini Tote priced at 2,750 yen, with a practical design.
• - Square Tote Bags: Larger MK-11 Square Tote also at 2,750 yen.

Each item is thoughtfully created to provide practical use while celebrating the timeless charm of Miffy.

Special Storybook Fair

Alongside the merchandise release, Kinokuniya will host a storybook fair showcasing various works created by Dick Bruna, including 'Chisana Usako-chan.' This fair will take place at Kinokuniya stores in Japan, providing an opportunity for fans to engage with Miffy’s literary legacy.

Exclusive Purchase Benefits

As an additional treat, customers who purchase Dick Bruna's storybooks published by Fukuinkan Shoten will receive an original shopper bag for every two books bought. Online shoppers who purchase set books will also receive the bags with their orders. However, these special bags are available on a first-come, first-served basis and can’t be reserved.

The fair is scheduled from June 4, with specific dates varying by store location, so it’s a chance for Miffy enthusiasts to celebrate this historic anniversary.

About Miffy and Dick Bruna

Miffy, the adorable little bunny, was born in 1955 and has since become the charismatic protagonist of numerous storybooks created by Dick Bruna, who passed away in 2017. His works have been translated into over fifty languages, ensuring that Miffy remains a beloved character worldwide.

Founded in 1927, Kinokuniya continues to be a standout name in bookstores, evolving over the years to foster a vibrant community of readers through various initiatives and cultural contributions. As they move toward their centennial, they'll keep playing a pivotal role in connecting people with the literary world.

For more details, you can visit Kinokuniya’s official page.

Note: Release dates may vary by region.