Celebrating a Decade of Empowerment: Aura Cacia’s Positive Change Project
In an empowering initiative that coincides with International Women's Day, Aura Cacia, renowned for its sustainably sourced essential oils, celebrates the 10th anniversary of its Positive Change Project. This milestone is marked by announcing $200,000 in grant funding supporting various nonprofit organizations dedicated to enhancing the lives of women and girls across the United States and Canada.
Launched in 2016, the Positive Change Project aims to address and support the challenges faced by women and girls, facilitating the journey toward economic stability, safety, and self-sufficiency. Over the past decade, Aura Cacia has invested more than $1.5 million into 29 organizations, assisting many courageous individuals who strive to improve their circumstances despite overwhelming challenges.
The focus of this initiative is to uplift organizations that amplify women's voices, support their well-being, and encourage them to seek opportunities in their communities. Aura Cacia's commitment is not just about providing funds, but about creating a sustainable legacy where women can gain confidence and respect, enhance their health and wellness, and have their own voices heard in developing mentorship and educational programming.
Somer Marshall, Senior Director of Marketing at Aura Cacia, emphasized, "At Aura Cacia, we're inspired by the power of positive change. When we launched the Positive Change Project a decade ago, our goal was to support those enriching the lives of women and girls daily. Today, on International Women's Day, we honor that commitment by continuing to invest in community organizations that reinforce confidence and promote transformational change."
This year's selected partners exhibit a comprehensive, community-focused approach to helping women and girls succeed. Among the notable grantees are:
1. Agape Youth & Family Center
Located in northwest Atlanta, this organization provides vital academic support and enrichment services to underserved girls. Helping girls build their skills and confidence, Agape focuses on improving graduation rates and guiding young women toward successful futures.
2. Calvary Women’s Services
Based in Washington, D.C., Calvary assists women experiencing homelessness through transitional housing and education. They offer personalized case management to promote stability, helping over 250 women each year achieve financial independence and a stable home.
3. Mosaic Georgia
This organization addresses the needs of survivors of sexual and gender-based violence. With trauma-informed services and legal support, Mosaic provides crucial resources to help over 3,200 individuals regain their confidence and stability each year.
4. Pawsperity
With a unique approach, Pawsperity uses a dog grooming school to provide training and life skills to women, particularly those from single-parent households. This program empowers women by teaching them financial literacy and job skills, helping break cycles of poverty and ensuring brighter futures.
Lisa Buchs from Calvary Women's Services noted the vital role of the Positive Change Project in expanding important initiatives that cater to women’s needs, particularly in these unprecedented times of economic hardship.
Aura Cacia continues to stand out as a leader not just in the realm of natural wellness products, but also in its dedication to social responsibility, as reflected in its ongoing support for transformative regional initiatives. To learn more about the Positive Change Project, visit
Aura Cacia's website.
About Aura Cacia
Aura Cacia is a brand devoted to empowering change through nature's purest ingredients, ensuring every product sold contributes to fundamental improvements in individuals' lives. With sustainable sourcing and rigorous quality testing, they remain committed to providing quality while promoting social change.
Looking Forward
As Aura Cacia enters another decade, the Positive Change Project pledges to continue its legacy of support and empowerment, ensuring women and girls across communities have the opportunity to thrive and succeed. Through such initiatives, Aura Cacia inspires others to recognize and contribute to positive transformations in their communities.