#Japan #Osaka #Sweet Potato #Doshisha #Spicy Chips

Doshisha's Spicy Sweet Potato Chips: A New Flavor Adventure

Doshisha, a company known for its innovative lifestyle products, has officially launched a new flavor of its popular sweet potato chips — the Spicy Sweet Potato Chips (旨辛 麻辣味). This exciting addition, which hits retail stores across the country from late March 2026, promises to bring a zesty twist to the beloved snack.

Since 2023, Doshisha has steadily expanded its line of large-capacity sweet potato chips, garnering immense success with strong sales that have surpassed 980,000 units. This impressive figure is a testament to the popularity of their previous unique flavors, including Purple Sweet Potato, Honey, and Salted Butter variations.

The latest flavor, the Spicy Sweet Potato Chips, is designed to cater to the growing demand for the “Mala” (麻) flavor trend, a phenomenon where consumers actively seek out spicy seasonings that are both bold and tantalizing. Stepping outside the typical sweet flavor profiles, this product introduces a savory experience that tantalizes the taste buds while still maintaining the essence of sweet potatoes.

What makes this product stand out is its blend of natural sweetness from the sweet potatoes and the intense heat and flavor of mala spices, creating a harmonizing contrast that leaves a lasting impression. It’s more than just a snack; it's almost akin to having a full-fledged dish, satisfying cravings with each crunch. Doshisha aims to redefine how consumers perceive sweet potato chips by pushing the boundaries of flavor with this new offering.

Product Features

Generously Sized Packaging

The Spicy Sweet Potato Chips come in a convenient 130g package, designed to keep the chips fresh and crispy even after opening. Thanks to the resealable zipper, consumers can savor the crunchy texture over time, taking out just the right amount anytime they wish. The versatile nature of this snack makes it ideal for sharing with friends at movie nights, during sports events, or simply to accompany a casual night in with drinks.

Mesmerizing Flavor Profile

These chips utilize the sweet potato’s inherent sweetness, affording the perfect backdrop for a robust mala blend that includes black pepper's spice and chili’s heat. The combination is further enhanced by the addition of garlic, onion, and ginger spices, resulting in a rich and layered flavor experience. This savory-sweet contrast is what makes them hard to resist — a unique taste experience for chip enthusiasts.

The Sweet Potato Variety: Tainung 57

The sweet potatoes utilized in this new product come from the Tainung 57 variety, renowned for its rich sweetness and appealing texture. Grown in Taiwan, this cultivar, also known as ‘Tai Nong 57’, is a favorite in both dessert and snack applications due to its delightful characteristics:

• - Strong sweetness that persists even after cooking.
• - Moist and fluffy texture; they remain soft and enjoyable to eat whether baked or fried.
• - Beautiful color; they yield a bright yellow to orange hue, making the dish visually appealing and appetizing.

Product Details

• - Name: Spicy Sweet Potato Chips (旨辛 麻辣味)
• - Suggested Retail Price: 594 yen (tax included)

About Doshisha

Founded in January 1977, Doshisha Co., Ltd. has made a name for itself in the lifestyle products sector. Under the guidance of President Masayuki Nomura, the company operates from its headquarters in Osaka and Tokyo to cater to their diverse clientele. Their commitment to innovation and quality is evident in every product they create.

For inquiries about the product, customers can reach Doshisha's customer service at 0120-104-481 during weekdays from 9:00 am to 5:00 pm.

Note: The information contained in this press release is accurate as of the time of publication and is subject to change without notice.