#Japan #Tokyo #Anime Merchandise #Buyee #BEENOS Solutions

Introduction to the Anime x Cross-Border E-Commerce Report

BEENOS Solutions, a subsidiary of the BEENOS Group that focuses on supporting Japanese companies in their overseas ventures through cross-border e-commerce, has recently published its "Anime x Cross-Border E-Commerce Report." This report aims to provide insights into the purchasing patterns of anime merchandise, offering valuable data for Japanese businesses looking to enter the global market.

Highlights from the Report

The report covers various aspects of anime merchandise purchases, including trends from top anime titles and consumer preferences across different regions. Notable findings include:

• - Top 50 Anime Titles: The report lists the most popular anime titles based on merchandise sales.
• - Emerging Trends: Forecasts for future hits and insights into international fan behavior can also be found.
• - Data Access: For additional data not contained in this report, readers can refer to the "Anime x Cross-Border E-Commerce Rankings 2025" available on the BEENOS Solutions website.

Top Merchandise Purchases from Q1 2026

From January to March 2026, several anime were highlighted for their merchandise sales success:

1. Tamon-kun Imadodchi!

• - Popular Merchandise: Acrylic products topped the sales charts. Various card types like illustration cards and special items from promotional fairs have also been widely circulated.
• - Key Character: The character Tamon Fukuhara stands out in popularity, with high demand for varying forms of the character.
• - Price Range: The median purchase price was around 2994 yen, with a wide range from hundreds to thousands of yen.
• - Main Purchasing Regions: The top regions for purchases were Taiwan, the US, and Hong Kong.
• - Gender and Age Distribution: The gender distribution was approximately 52.7% female and 47.3% male, predominantly in their 20s.
• - Sales Peaks: Notably, sales peaked on March 28, coinciding with the airing of the final episode and related collaboration events.

2. Mofusand

• - Popular Merchandise: Plush toys and mascots constituted the majority of sales. The merchandise sales increased significantly, approximately 2.7 times compared to the previous quarter following its anime release.
• - Key Character: The fan-favorite, "Shark-nyan," and many collaboration products with brands such as Sanrio and Hibiya Kadan were popular.
• - Median Price: Purchases had a median price of 2399 yen.
• - Top Sales Locations: Hong Kong, the US, and Germany topped the purchasing regions.
• - Demographic Insights: Female fans made up 65% of the buyers, with males at 35%, mostly in their 30s.
• - Sales Peaks: March 28 marked a sales peak coinciding with the Anime Japan 2026 convention.

3. Super Kaguya-hime!

• - Popular Merchandise: Acrylic stands with various designs were particularly sought after.
• - Key Character: The protagonist, Kaguya, generated significant interest, closely followed by Moon Viewing Yachiyo.
• - Median Purchase Price: The median price for purchases was the highest among the top three at 3499 yen.
• - Top Purchasing Regions: Taiwan, South Korea, and Hong Kong were the leading regions.
• - Buyer Demographics: The demographic largely favored male fans at 75.3%, primarily in their 20s.
• - Sales Trends: There was a notable spike in purchases on February 20, the release date for the feature film. Fans sought limited edition items not available in their home countries.

Most Popular Anime Series of 2025

In 2025, the anime series that recorded the most merchandise sales were:

• - 1st: Pokémon Series
• - 2nd: One Piece Series
• - 3rd: Dragon Ball Series

These series benefit from significant international popularity towards merchandise like trading cards. Following these, Demon Slayer captured attention with record-breaking achievements in movie theaters.

Regional Popularity Trends

According to the report, the Pokémon Series ranked first in five different regions. Notably, in East Asia, there was a marked demand for Demon Slayer and Chiikawa.

Conclusion and Future Insights

BEENOS Solutions’ report highlights the dynamic nature of cross-border e-commerce in the anime sector. The increasing demand for merchandise reflects a robust market driven by international fans. Companies looking to enter this market will find that cross-border e-commerce provides effective pathways to reach global audiences while maintaining inventory in Japan.

Companies are encouraged to utilize cross-border e-commerce strategies that minimize risk and costs. For further insights or data, businesses can refer to the "Anime x Cross-Border E-Commerce Rankings 2025" for valuable information.

About BEENOS Solutions

Founded in March 2019, BEENOS Solutions aims to guide Japanese businesses towards international success. The company specializes in supporting cross-border e-commerce efforts, ensuring that the value of Japanese products reaches customers around the globe.

Contact Information:

• - CEO: Teppei Honma
• - Location: 8-4-13 Nishigotanda, Shinagawa, Tokyo
• - Capital: 100 million yen
• - Website: BEENOS Solutions