#Japan #Tokyo #ON Corporation #Mai Otani #Tsutomu Tsurumoto

ON Corporation Announces New Leadership Structure

ON Corporation, headquartered in Shibuya, Tokyo, is set to embark on a new leadership journey aimed at fostering business growth and enhancing its management framework. As part of this transition, Mai Otani has been appointed as the new CEO, while Tsutomu Tsurumoto will take on the role of Chairman of the Board. This leadership shift will be officially enacted on June 12, 2025.

Background of the New Leadership Structure

Since its inception, ON has been committed to its mission of "DO MORE, NEW THEORY," striving to make the world a more enjoyable and interesting place. Tsutomu Tsurumoto, who has served as CEO for the past 14 years, has been pivotal in leading original content development and establishing the foundation of ON. With these new roles, Tsurumoto will now focus on business development from his position as Chairman, allowing him the freedom to explore innovative opportunities.

Mai Otani, a founding member of the organization, will step into the role of CEO. With her extensive experience supporting ON's frontline operations and her remarkable growth journey, which culminated in numerous global awards, Otani embodies the spirit of ON and is poised to communicate the company’s vision both internally and externally.

Objectives of the New Leadership

The new executive team aims to promote various initiatives:

• - Media Visibility: Under Otani's leadership, there will be a shift towards enhancing visibility. The previously private profiles of key figures will now be shared to boost ON's public recognition.
• - Talent Acquisition: The newly visible leadership team will leverage transparent communication about the company culture to create a welcoming atmosphere for potential applicants.
• - Client Expansion: As CEO, Otani will enhance the strategic direction of business development, ensuring a robust engagement with clients and stakeholders.
• - Women Leadership Advocacy: With a significant female demographic within ON, Otani intends to be a role model and advocate for new ways of working.

Messages from the New Leaders

Tsutomu Tsurumoto, Chairman of the Board

After fourteen years at the forefront of ON, I have been privileged to collaborate with talented colleagues in developing original content and exploring new business ventures. The journey has not been without its challenges, but each obstacle has contributed to shaping ON into the unique entity it is today. As I assume the role of Chairman, I am excited to empower Mai and support ON as we continue to embrace change and innovation under the mission of "DO MORE, NEW THEORY." I have full confidence that Mai's experience and dedication will lead us to even greater heights.

Mai Otani, CEO

At ON, we have progressively pursued the potential of creativity under our guiding principle of "DO MORE, NEW THEORY." My journey with ON began during my university years when I aspired for a fulfilling career. Starting from a shared office, the dedication of our team led to recognition with prestigious awards like the Webby Awards. Being a creator is not easy, and I have faced many challenges; however, with unwavering support from my colleagues, I’ve managed to move forward.

As CEO, my goal is to continue increasing the number of creators in the world and support diverse career pathways while also fostering an environment of innovation. When asked what type of company ON is, I hope we are seen as a place free from conventional thinking—dedicated to pursuing the things we find interesting regardless of genre or boundaries. I believe that through our original content, we can reflect this ethos effectively. Our work is defined by a social experiment, turning ideas into reality, which is the fundamental value of ON.

As a female leader, I also aim to exemplify new working styles and career approaches. We will uphold our mission to empower creators and bring forth new challenges, delighting the world with innovation. Stay tuned for what lies ahead from ON!