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Hajime Shacho Tries Out the Oh My Teeth Orthodontics!

The Japanese orthodontic brand, Oh My Teeth, has released a new Web commercial featuring the popular video creator Hajime Shacho. The ad titled, “Hajime Shacho Tries Out Orthodontic Diagnosis!!” aims to appeal especially to young audiences interested in dental correction. Oh My Teeth, led by CEO Makoto Nishino, aims to address common challenges associated with traditional orthodontics such as high costs and the need for multiple clinic visits. Instead, their service allows you to proceed with treatment mainly from home after an initial scan.

The Concept of the New CM

The commercial opens with the classic YouTube format of “trying it out,” which is a format fans are familiar with. Hajime Shacho, although initially puzzled by the term “dental scan,” enthusiastically opens his mouth for the procedure. As the scan takes place, he can see a live 3D projection of his own dental structure on the monitor, sparking his curiosity about his own dental alignment.

After the scan, he receives a simulation image on his smartphone, which leads to an amusing surprise as he exclaims, “Is it done already?!” after a surprisingly quick initial consultation. Subsequently, he marvels at the transparency and lightness of the aligners, perfectly closing the commercial with the catchphrase, “For Invisalign, choose Oh My Teeth!” striking a confident pose that leaves a lasting impression.

Behind the Scenes of the CM Filming

During the shooting of the commercial, Hajime Shacho’s genuine curiosity and professionalism shone through. He showed great interest in the 3D dental model, often zooming in and rotating it for a closer look during breaks. When the staff suggested capturing a “rear view” shot spontaneously, he readily agreed, showcasing his flexibility and positive attitude on set. In a particularly memorable moment, when they requested a “cool pose” for the final take, he delivered perfectly, prompting cheers from the studio.

This CM beautifully showcases Hajime Shacho’s charismatic persona.

CM Details

Title: Hajime Shacho Tries Out Orthodontic Diagnosis!!
Actor: Hajime Shacho
Release Date: November 22, 2025
Availability: Watch it here for three months from the release date.

Who is Hajime Shacho?

Hajime Shacho is a free-spirited video creator known for an all-genre experimental approach, producing a variety of videos that range from daring stunts to unique and elaborately crafted content. He has gained overwhelming support from the younger generation through his engaging and adventurous style. Catch Hajime on his YouTube channel, Hajime Shacho (はじめしゃちょー).

Comments from Hajime Shacho on the New CM

When he first received the offer, Hajime thought to himself, “Isn't orthodontics this complicated process?” However, his perceptions changed entirely as he dove into the process. He recalls having fun when viewing his dental model during filming and assures the audience that the CM effectively showcases his astonishment. “Make sure to check it out!” he encourages.

CEO Makoto Nishino’s Remarks

CEO Makoto Nishino mentioned that Hajime’s natural reactions and adaptability made a significant impression during the shoot. The atmosphere was vibrant and filled with energy, reflecting the collaborative spirit of Oh My Teeth. Their goal is to dispel the notion that “orthodontics is a hassle” and make it feel more accessible to the younger generation. Nishino expresses hope that viewers will learn that they don’t have to face the journey alone. “Start with a simple 3D scan to explore your options and take a step towards your perfect smile!”

Company Overview

Company Name: Oh My Teeth Co., Ltd.
CEO: Makoto Nishino
Headquarters: 19-4 Tsukiji, Shinjuku, Tokyo
Established: October 18, 2019
Capital: ¥5,902,100
Main Service: Planning, development, and operation of “Oh My Teeth,” the Invisalign brand.

For more details about our partner clinics, please visit our website: www.oh-my-teeth.com. Don't miss out on this innovative orthodontic experience with Oh My Teeth!