Beko Unveils AI-Powered Smart Home Appliances for Sustainability at IFA 2025

Beko's Commitment to Smart and Sustainable Living



At the IFA 2025 in Berlin, the largest global event for consumer and home technology, Beko has taken the stage to unveil its latest advancements in smart home appliances that emphasize sustainability and user convenience. Aiming to address the ever-evolving needs of consumers, Beko's innovations reflect its steadfast commitment to encouraging eco-friendly practices without sacrificing functionality.

Integrating AI for Enhanced User Experience



With a strong heritage of reliability, Beko has made significant strides in integrating artificial intelligence (AI) into everyday appliances. This integration not only allows devices to learn user routines but also optimizes their performance to enhance energy and water efficiency — all while ensuring comfort and usability remain intact.

One of the cornerstones of this smart home revolution is Beko's HomeWhiz platform. This advanced system enables users to control their appliances via smartphones, providing insights into energy and water usage. Key features of HomeWhiz include:

  • - Energy and Water Management: HomeWhiz tracks consumption patterns and offers practical tips to help consumers lower utility bills and conserve resources.
  • - Remote Updates: Users can seamlessly incorporate new features and efficiency improvements, ensuring their appliances stay current and continue advancing.
  • - Predictive Maintenance: By monitoring appliance health, this function identifies potential problems before they escalate, extending the appliances' lifespan.

Intelligent Laundry Care and Sustainable Solutions



Among its innovative offerings, Beko's Intelligent Laundry Care suite highlights the company's dedication to combining fabric care with energy efficiency. Featuring SenseWash technology, these washing machines utilize multiple sensors to detect fabric types and load conditions, automatically adjusting wash cycles for optimal care and performance. Impressively, the A-60% models achieve up to 60% greater energy efficiency compared to the standard energy limit of class A, as defined by EU regulations.

Connected through HomeWhiz, Beko's AdaptiveWash technology employs AI to gather data after each wash cycle, continuously refining washing programs to deliver customized results tailored to users’ preferences. Additionally, the newly introduced FabricCare™ technology ensures a gentler wash, allowing for up to double fabric protection through a uniquely designed drum and blade system that distributes detergent evenly while minimizing fabric friction.

To further enhance energy savings, Beko has introduced EnergySpin technology, which optimizes the drum's movements to reduce energy consumption by up to 35% across a range of daily wash programs, not limited to eco modes, compared to previous Beko models.

Advances in Drying Technologies



Complementing its washing capabilities, Beko's SilentDry dryers offer exceptional acoustic comfort with a low noise operation ranging from 57 to 60 dBA. Also connected through HomeWhiz, the AdaptiveDry feature collects data after each drying cycle and intelligently modifies the program through AI, ensuring laundry results meet individual consumer expectations. Recent evaluations by Stiftung Warentest positioned two Beko dryer models among the top five, with praise for their energy efficiency and rapid drying capabilities, alongside recognition for the

Topics Consumer Products & Retail)

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