The Exciting Collaboration Between Don Tacos and Comedians Gelardon

In a bid to reach younger audiences, the renowned tortilla chip brand Don Tacos has announced an exciting collaboration with the popular comedy duo Gelardon. Founded by Japan's Koikeya, this partnership aims to blend the essence of comedy with the brand’s iconic product. Starting from June 22, 2026, fans will be able to enjoy the fun of the 'Gelardon Tacos' campaign, featuring original TikTok videos and an interactive game.

Gelardon, consisting of talented comedians Atakku Nishimoto and Kamichii, has gained massive recognition for their unique comedic style, especially among younger generations. Having made their mark through various television shows and YouTube, they became a household name when they reached the finals of the prestigious comedy competition “King of Conte” in 2021. Recently, they also made an appearance on the renowned American show “America’s Got Talent,” leaving a lasting impression through their entertaining segments. The duo’s trademark '角刈り' (buzz cut) routine will be a central theme in the new campaign.

Revamping the Don Tacos Brand

Don Tacos, a beloved snack for over three decades, underwent a complete makeover in September 2025, which attracted attention by achieving a staggering 193% increase in sales compared to the previous year. In response to evolving tastes, Koikeya introduced a new product, 'Grilled Seafood Chili Tacos', in May 2026, further enriching their product line and solidifying their place in the snack industry.

Despite its long-standing success, Don Tacos recognized the need to connect more with younger consumers aged 10 to 30 who still have room for greater brand awareness. The collaboration with Gelardon aims to close this gap by combining comedy with engaging content that appeals to all ages. The campaign not only features Gelardon’s famous 'Buzz Cut Challenge' but also presents an enjoyable TikTok effect game that allows players to dive into the world of Don Tacos interactively.

The TikTok Effect Game

The highlight of the 'Gelardon Tacos Game' lets players experience Gelardon’s buzz cut challenge on TikTok. By tapping their smartphones, players can navigate through panels cut in the shape of buzz cuts while keeping in rhythm with the catchy tune, “Don Tacos, Don Tacos!” Players earn points for every panel they pass through, with a unique point system that offers endless fun and excitement.

To join in on the fun, users can choose the 'Gelardon Tacos' icon from TikTok's AR effects, record themselves as they play, and easily share their gameplay on the platform. This interactive element is designed to spark creativity and encourage community participation.

Enter the Campaign for Prizes

Alongside the gaming experience, Don Tacos and Gelardon are also hosting a special campaign where fans can win exciting prizes. To participate, users need to follow the official Koikeya account on X, re-share the campaign post, and reply with the hashtag '#GelardonTacos'. The campaign runs from June 22 to June 28, 2026, with 50 lucky winners receiving a delightful prize pack filled with different flavors of Don Tacos.

The 'Gelardon Tacos' collaboration not only seeks to engage fans with comedy and entertainment but also aims to make Don Tacos a staple among younger generations. This innovative approach is a refreshing take on modern marketing and a testament to the brand's commitment to adapting to changing consumer preferences. Join the excitement and explore the tasty world of Don Tacos through this entertaining collaboration with Gelardon!

For more information about Don Tacos products and the campaign, visit Don Tacos Official Website.

Customer Service

For inquiries, please contact Koikeya’s customer service.
Phone: 0120-941-751 (Available Monday through Friday from 9:00 AM to 5:00 PM, excluding holidays.)