Endless Corporation, headquartered in Taito, Tokyo, has made significant strides in its commitment to the Sustainable Development Goals (SDGs) through an initiative focused on collecting and donating unwanted accessories. Under the leadership of CEO Sho Eki-fu, the company's efforts are directed at not only promoting sustainability but also addressing urgent global health needs.
In July 2025, the company launched a one-month collection campaign, inviting customers to donate their unwanted accessories at 132 participating locations across Japan. These included all stores under the PARTS CLUB and LUNA EARTH brands, alongside 11 ruinas stores and all Mira LABO shops. During this period, a total of approximately 14 kilograms of accessories were collected, marking the campaign's success.