Exciting Collaboration Between 'Reborn as a Vending Machine' and Sustaina Spot in Osaka

A Unique Collaboration: 'Reborn as a Vending Machine' Joins Forces with Sustaina Spot

The innovative vending machine project, 'Pick Me Up', operated by Wako Co., Ltd., is set to unveil an exciting collaboration with the popular anime series 'Reborn as a Vending Machine: I Find Myself in a Dungeon 2nd Season'. Starting August 1, 2025, this partnership at 'Pick Me Up KITTE Osaka' aims to combine anime fandom with sustainable living, creating a remarkable shopping experience for attendees.

The protagonist of the series, Hakkon, who reincarnates as a vending machine in a fantasy world, will make an appearance at a special corner designed to integrate the essence of the anime with the sustainable lifestyle advocated by Sustaina Spot. This collaboration promises to present a range of unique items that cater both to anime enthusiasts and environmentally conscious consumers, encouraging them to make sustainable choices.

Collaboration Overview

This collaboration will encompass a specially curated area within 'Pick Me Up KITTE Osaka' where the enchanting world of 'Reborn as a Vending Machine' will blend seamlessly with the Sustaina Spot concept. Visitors will not only be able to purchase exclusive items but will also enjoy various engaging activities designed to educate them about sustainability while having fun.

The original light novel, authored by N昼熊, has gained immense popularity on the novel posting platform 'Shousetsuka ni Narou', topping various rankings. Its unique premise of a character being reborn as a vending machine captivated audiences both in Japan and abroad, leading to a successful anime adaptation. Following the first season aired in July 2023, the second season has also received highly positive feedback since its launch in July 2025.

The heartfelt story of the protagonist meeting diverse characters as a vending machine in a labyrinth has struck a chord with many fans, drawing them into its warm and whimsical narrative.

Discover the Unique Features of 'Pick Me Up'

Wako Co., Ltd. is proud to present 'Pick Me Up', a pioneering promotional vending service designed for station and commercial facility environments. This initiative allows for the placement of vending machines without any advertising cost burden, making it an advantageous option for businesses looking to expand their reach.

The service offers a range of benefits, such as digital signage advertising for impactful promotions, sales tracking, and management, all aimed at minimizing costs and maximizing sales potential for entrants. The product lineup spans from food items to various goods, catering to a wide audience and driving expansion for partnering businesses.

Service Details

- Strategic Locations: The service allows businesses to set up in high-traffic areas, increasing visibility and customer accessibility.
- Sales Management: Wako Co., Ltd. handles all aspects of sales operations, including restocking, managing revenue, and customer interactions.
- Product Versatility: The service encompasses an extensive array of products, including frozen, refrigerated, and ambient items.
- Digital Signage Advertising: Each vending machine features a 32-inch digital display, showcasing advertisements for partner products, including video content.

Partner with Us!

Wako Co., Ltd. is currently looking for businesses interested in collaboration through the 'Pick Me Up' service. For further details on how to join this unique opportunity, please reach out through the contact information provided on our website.

About the Next Generation Vending Machine Project

Explore more about the innovative 'Next Generation Vending Machine Project' and how it can transform your purchasing experience at Next Generation Vending Machines.

For partnership inquiries, feel free to contact us at [email protected].

Company Overview

- Wako Co., Ltd.
- Location: 2-25-35 Koyanagi-cho, Fuchu City, Tokyo
- President: Katsumi Sugawara
- Business Focus: Sales and maintenance of 'S:CUBE' next-generation vending machines, 'Pick Me Up' station services, and more.
- Capital: 34,000,000 yen
- Established: July 1970