#Japan #Osaka #Jordan #New Universe #Kids Oral Care

Introducing the New Universe from Jordan: An Innovative Approach to Kids' Oral Care

This spring, the renowned Scandinavian oral care brand, Jordan, is thrilled to unveil its latest character: New Universe. This new character debuts alongside a unique series aimed at instilling solid oral hygiene habits in children aged 0-5. The New Universe series will see selected products available for an exclusive limited period at all Akachan Honpo stores and their online shop starting in early May 2026.

Step Series: Tailored for Every Developmental Stage

Jordan's Step Series is specifically designed for children, catering to four developmental stages from birth to age nine. With a focus on fostering healthy brushing habits between parents and children, this series includes various toothbrushes tailored to the unique needs of each age group.

Step 0 (For ages 0-12 months)

The first step in this series supports infants during their teething phase, promoting equal chewing strength and encouraging a sense of familiarity with brushing. Key features include:

• - Ring Design: Encourages even chewing power and jaw development.
• - Textured Surface: Helps babies acclimate to toothbrushes.
• - Safe and Simple Design: An easy-to-hold size for even newborns, with no complex parts for enhanced safety.
• - Easy Maintenance: Dishwasher safe, simplifying clean-up after use.

Price: 715 yen (tax included) | Colors: Blue/Pink

Step 1 (For ages 0-2 years)

Designed to help toddlers transition to brushing their teeth, this toothbrush merges a teether with a brush.

• - Integrated Design: Combines teething and brushing to facilitate the transition.
• - Effective Cleaning: The design ensures bristles can reach between teeth easily.
• - Gentle Bristles: Soft, dense bristles care for the child’s mouth while being effective.
• - Safety Features: Short neck to prevent gagging risks.
• - Helpful Mark: Indicates the correct amount of toothpaste to use.

Price: 418 yen (tax included) | Colors: Blue/Green/Yellow/Pink

Step 2 (For ages 3-5 years)

Aimed at helping preschoolers practice independent brushing, this toothbrush is designed to:

• - Angled Brush Shape: Reaches deep gaps and grooves of baby teeth efficiently.
• - Comfortable Fit: Soft, dense bristles provide a comfortable fit.
• - Child-Friendly Handle: Easy for small hands to grip, facilitating smooth brushing.
• - Quantity Marker: A visible mark shows the appropriate amount of toothpaste.
• - Travel Cap: Hygienic cap for easy transport.

Price: 352 yen (tax included) | Colors: Blue/Green/Pink/Purple

Encouraging Natural Brushing Habits

The Step Series is more than just a collection of toothbrushes; it's a thoughtfully crafted approach to support children as they transition into brushing their teeth independently. Addressing the evolving oral health challenges they face as they grow, Jordan's products are tailored to be both functional and engaging.

The Need for Specialized Care

From infancy to the period when permanent teeth emerge, children's oral environments are in constant flux, increasing the risk of cavities. Unique care is needed for their developing teeth, and often, parents struggle to find the right methods for engaging their toddlers. The Step Series has been crafted with genuine parental needs in mind, with insights gathered from real-life parenting experiences.

An Educational Partner for Parents

By introducing the New Universe character, Jordan strives to act as an educational partner, providing essential oral care information while developing engaging products that appeal to both children and parents.

Release Information

• - Launch Date: Products will gradually start shipping in early May 2026.
• - Available at: All Akachan Honpo locations and their online shop, at Akachan Shop.

About Jordan

Founded in 1837 in Oslo, Norway, Jordan began production of toothbrushes in 1927. The brand has continuously evolved, offering a wide range of oral care products including floss, interdental brushes, and dental sticks, establishing a solid reputation across Scandinavia and beyond. Known for its beautiful, functional designs that prioritize user experience, Jordan employs a dedicated research team of dental experts and designers to integrate the latest insights into all their products. Jordan aims to cater to both lifestyle and functional needs, creating not just hygienic products but essential tools for daily life.

For further inquiries or details on this innovative series, please contact:

• - Japanese General Agent: Takakura New Industry Co., Ltd.
• - Tel: 03-5466-3920
• - Email: [email protected]