#South Korea #Seoul #Hyundai #Kia #Genesis

Hyundai Motor Group Excels in 2026 IIHS Awards

On March 27, 2026, Hyundai Motor Group proudly announced its remarkable achievement of earning a total of 16 prestigious awards from the Insurance Institute for Highway Safety (IIHS) for the 2026 model year. This award tally includes 15 TOP SAFETY PICK+ (TSP+) awards and one TOP SAFETY PICK (TSP) accolade, highlighting the group's unwavering commitment to vehicle safety.

This acclaim is especially significant as it comes during a year when the IIHS implemented more rigorous testing standards. The recognition underscores the dedication of the Hyundai, Genesis, and Kia brands to ensuring the highest levels of safety for drivers and passengers alike.

Breakdown of Awards

In particular, the Hyundai brand shone brightly, securing a total of seven awards, with six of these being the top-tier TSP+ designation and one recognized as TSP. The award-winning models from Hyundai include:

• - TUCSON (TSP+)
• - IONIQ 5 (TSP+)
• - IONIQ 9 (TSP+)
• - KONA (TSP+)
• - SANTA FE (TSP+)
• - SONATA (TSP+)
• - ELANTRA (TSP)

These models embody Hyundai's relentless pursuit of excellence in both crashworthiness and occupant protection, which remains a top priority for the brand.

All 2026 Hyundai vehicles include seven standard SmartSense safety features, which are designed for enhanced safety: Lane Departure Warning, Lane Keeping Assist, Driver Attention Warning, and more. This suite equips drivers with tools to anticipate and respond effectively to potential hazards.

Genesis and Kia Recognitions

The Genesis luxury brand also demonstrated extraordinary performance, achieving five TSP+ awards for its 2026 lineup:

• - GV70 (TSP+)
• - Electrified GV70 (TSP+)
• - GV60 (TSP+)
• - G80 (built after June 2025, TSP+)
• - GV80 (TSP+)

Genesis models feature cutting-edge safety technologies that include Forward Collision Assist (FCA), Blind-Spot Collision-Avoidance Assist (BCA), and an advanced airbag system, creating a robust safety net for occupants.

Furthermore, Kia's performance in the 2026 safety awards cannot be overlooked, as it garnered four TSP+ distinctions, featuring:

• - EV9 (TSP+)
• - K4 (TSP+)
• - SORENTO (models built after September 2025, TSP+)
• - SPORTAGE (models built after May 2025, TSP+)

Kia vehicles are equipped with standard advanced driver assistance systems which include Lane Keeping Assist and Forward Collision Assist, pivotal in preventing accidents.

A Commitment to Safety

Brian Latouf, President and Global Chief Safety and Quality Officer at Hyundai Motor Group, stated, "Hyundai Motor Group is an industry leader in the 2026 IIHS Top Safety Pick program. This tremendous accomplishment reflects our continued focus on developing and producing safe vehicles. These results demonstrate the dedicated safety focus of our engineering teams and our commitment to achieving top safety performance across our portfolio."

As the automotive landscape progresses towards greater safety and innovation, Hyundai Motor Group is leading the way in prioritizing the wellbeing of its customers, solidifying its position as a trusted leader in the automotive industry.

For more detailed information on Hyundai's initiatives and safety technologies, visit Hyundai Motor Group's official site or the respective newsrooms for Kia and Genesis.