#Portugal #Lisbon #Changan #FPF #Portugal National Football Team

Changan Automobile and the Portuguese Football Federation Join Forces

Changan Automobile has made waves in the automotive and sports industries by announcing a strategic global partnership with the Portuguese Football Federation (FPF). This collaboration positions Changan as the Official Global Partner of the Portugal National Football Team, aiming to strengthen the brand's footprint in the Middle East and Africa (MEA).

A Strategic Move in Football-Centric Regions

The partnership signifies a pivotal step for Changan as it seeks to connect with local audiences passionate about football, the region’s most popular and culturally influential sport. The announcement ceremony took place at Cidade do Futebol, the training center and home of Portuguese football, witnessing the gathering of notable figures from both Changan and FPF, including revered football legends from Portugal.

Unveiling Special Initatives

During the ceremony, the attendees were treated to the premiere of a collaboration film titled "Sounds Like Changan," showcasing the essence of this partnership. A standout moment was the ceremonial handover of the DEEPAL S05 Plug-In Hybrid (PHEV) vehicle to the leadership of FPF. Furthermore, the launch of a groundbreaking 1,000km European test drive initiative was officially announced, marking a significant expansion in Changan’s mobility technology.

A Commitment to Shared Values

This partnership transcends conventional sponsorship, reflecting a profound alignment of values between Changan and FPF, such as resilience, excellence, and long-term ambition. Changan’s Vice President, Mi Mengdong, articulated that staying 'in the game' necessitates total commitment, a sentiment echoed by FPF’s commercial team, who highlighted the shared vision and values that bind both organizations together.

Engaging Football Fans Across MEA

The General Manager of Changan’s Middle East and Africa Business Division, Xiao Feng, emphasized that football resonates deeply across the region, and this collaboration offers a platform to engage with an enthusiastic audience. By aligning with a globally recognized team, Changan hopes to amplify awareness of its advanced intelligent mobility and growing line of New Energy Vehicles (NEVs) in MEA markets.

Showcasing Advanced Mobility Technologies

The symbolic kick-off at the event, performed by Changan executives alongside legendary Portuguese football players, officially marked the partnership’s beginning. Participants further demonstrated their commitment by waving the “Team of the Quinas” departure flag, heralding the commencement of the long-distance European test drive initiative. This initiative aims to showcase the real-world capabilities of Changan’s plug-in hybrid technology, validating its over 1,000km range performance in varying terrains and climates.

A Vision for the Future

As Changan strives for global expansion under its Vast Ocean Plan, the Middle East and Africa are pivotal areas of focus, standing alongside Europe. The partnership with FPF is expected to bolster localized product planning and enhance brand engagement in these key markets.

As Changan continues to innovate and evolve, this partnership represents a union of ambition, excellence, and a shared commitment to connecting with fans and customers alike, marking a bright future for both the automobile manufacturer and the world of football.