Carrera Eyewear and Ducati Extend Successful Partnership Until 2029
In a remarkable continuation of their collaboration, Carrera Eyewear and Ducati have announced the renewal of their global agreement for the development and distribution of the Carrera|Ducati collection, which comprises high-quality sunglasses and optical frames, extending through 2029. This partnership, which has already yielded two fruitful years of shared success, not only thrives on the racetrack but also aims to capture the hearts of fashion enthusiasts around the world.
Carrera Eyewear, a prominent brand under the Safilo Group, has always been synonymous with pioneering design and exceptional quality. By aligning with Ducati, a brand renowned for its cutting-edge motorcycles and sporting prowess, they have created a unique synergy that seamlessly blends style, performance, and innovation. Alberto Macciani, Chief Marketing Officer at Safilo Group, emphasized that this partnership transcends mere products and sponsorships, representing a cohesive team effort that translates success from racing to eyewear.
The Perfect Fusion of Style and Performance
Both Carrera and Ducati share a philosophy grounded in bold attitudes and a commitment to superior design. This shared vision has resulted in a collection that is not only aesthetically striking but also technically advanced. The Carrera|Ducati sunglasses and optical frames are characterized by their sporty designs and high-quality materials, such as carbon fiber, titanium, Ultem, and rubber—crafted to appeal to aficionados who appreciate both form and function.
Ducati Licensing Corporate Sponsorship Director, Alessandro Cicognani, echoed Macciani's sentiments, stating that the collaboration aligns perfectly with Ducati’s mission to offer not just premium products but those that reflect their brand ethos of performance and design. This strategic partnership has thus produced distinctive eyewear collections that resonate strongly with consumers.
As evidence of the partnership's success, Ducati continues to rely on Carrera as their Official Partner for Ducatoi Corse, further underlining their commitment to excellence in the racing world. The iconic Ducati Lenovo Team, which has enjoyed numerous podium finishes and championships in recent years, will be further supported by Carrera’s visibility during the 2025, 2026, and 2027 championship seasons. This partnership has produced champions like Francesco Bagnaia, who continues to represent the courage and innovation of both brands on the track.
The Latest Arrival: SS2025 Carrera|Ducati Collection
For the upcoming season, a new and exciting collection inspired by Ducati's high-performance motorbikes, particularly the breathtaking Ducati Panigale V4, has been announced. This latest lineup features wraparound styles and striking contrasts, making them instantly recognizable. The collection reflects the aerodynamic lines that meet the tastes of motorcycle enthusiasts seeking eyewear that speaks to their lifestyle.
With advances in materials and design, the Carrera|Ducati collection stands as a testament to the evolution of eyewear that caters to those who live life at full throttle. Ample attention has been paid to details, resulting in products that not only look good but also perform well under various conditions, whether on the racetrack or in everyday life.
In summation, the renewal of the Carrera and Ducati partnership marks a thrilling chapter for eyewear enthusiasts and motorcycle lovers alike. The synergy between these two iconic brands promises to deliver innovative products that resonate deeply with their audience, solidifying their position within the realm of style and performance for years to come. With a shared commitment to excellence, this partnership continues to push boundaries, encouraging fans to embrace a lifestyle defined by boldness and cutting-edge design.
For more information, interested parties may contact the Safilo Group Press Office or Ducati Motor Holding for press inquiries and releases.
- - Safilo Group Press Office: Phone: +39 02 77807607
- - Ducati Motor Holding S.p.A.: Email: [email protected]