#Japan #Tokyo #Sekido #Hasselblad #Touch & Try

Experience Hasselblad's Touch & Try Event in Shinjuku

Hasselblad, renowned for its outstanding photographic devices, is hosting an exclusive Touch & Try event on March 28 and 29, 2026, at Kitamura Camera Store in Shinjuku. As the official distributor for Japan, SEKIDO Co., Ltd. is excited to invite photography enthusiasts to come and engage with their latest innovations.

Event Details

The event will offer a hands-on experience with several impressive products, including the 100MP medium format mirrorless camera, the X2D II 100C, and the 907X & CFV 100C system, along with popular lenses like the XCD 2.5/55V and the XCD 2.8-4/35-100E. Attendees can test the equipment and discover the unique features that make Hasselblad cameras extraordinary.

In addition to the product showcase, there will be informative talk sessions led by SEKIDO’s Hasselblad technical sales representative, Kazuki Kurokawa. These talks will delve into the technology behind Hasselblad products and showcase selected works that have utilized these exceptional cameras.

Participation in the event is completely free and does not require prior reservation. It's a fantastic opportunity to immerse yourself in the world of Hasselblad and broaden your photography skills.

Schedule

• - Date: March 28 (Saturday) & March 29 (Sunday)
• - Time:

- March 28: 11:00 AM - 7:00 PM
- March 29: 11:00 AM - 6:00 PM

• - Talk Show:

- 1:00 PM - 1:30 PM
- 3:00 PM - 3:30 PM
(Both days)

• - Cost: Free
• - Venue:

B1F Basement Gallery, Kitamura Camera Store
3-26-14 Shinjuku, Tokyo 160-0022

Special Submission Project: #TenPeopleTenColorsHasselblad

As part of the festivities, Hasselblad is encouraging photographers to participate in their submission program, #TenPeopleTenColorsHasselblad, by sharing their images captured using the X System or the 907X on social media. By following the account @with_Hasselblad and using the dedicated hashtag, photographers can submit their works for a chance to be featured. Selected photographs will be printed in A4 size and showcased during the Touch & Try event, and winners will be announced during the talk sessions.

How to Enter

• - Follow @with_Hasselblad
• - Use the hashtag #TenPeopleTenColorsHasselblad when posting your photos
• - Only photos taken with Hasselblad X System or 907X are eligible
• - There is no limit to the number of submissions, but each post can feature only one image.

Featured Products

1. HASSELBLAD X2D II 100C: This camera offers natural color rendition and high dynamic range along with continuous autofocus that ensures crystal clarity even in challenging environments.
2. HASSELBLAD 907X & CFV100C: A unique hybrid camera system that supports both film and digital shooting, embodying a classic essence with modern sophistication.
3. HASSELBLAD XCD 3,4/75P: A lightweight portrait lens that excels in low light and provides impressive detail and bokeh effects.
4. HASSELBLAD XCD 2,5/55V: A versatile standard lens perfect for documentary and portrait photography.
5. HASSELBLAD XCD 3,2-4,5/20-35E: Ideal for landscape and architecture photography, this ultra-wide zoom lens ensures high-quality visuals.
6. HASSELBLAD XCD 2,5/25V: A compact and superior wide-angle lens that enables stunning photography across all distances.

About Hasselblad

Founded in Sweden, Hasselblad is a globally recognized camera brand that has inspired photographers since 1941. Their cameras have recorded many iconic moments in history, including the first moon landing. With over 80 years of innovation, Hasselblad continues to empower storytelling through photography with their commitment to quality, Scandinavian design, and advanced technology. For more information, visit Hasselblad's official website.

About SEKIDO

SEKIDO is a leading company in Japan with a strong track record of partnerships with over 45,000 businesses and government institutions. Since 2023, they have proudly served as Hasselblad’s official distributor in Japan. For inquiries, visit their official website.