#Japan #Nagoya #Hygiene Solutions #Ethical Japan #FIELDSTYLE

Ethical Japan to Unveiling New Hygiene Solutions at FIELDSTYLE

Ethical Japan Co., Ltd., based in Nagoya, Aichi Prefecture, is set to make its debut at FIELDSTYLE, Japan's largest outdoor and lifestyle event, taking place on November 15-16, 2025, at AICHI SKY EXPO. The company specializes in addressing the pressing hygiene challenges that arise in disaster situations, particularly focusing on their innovative product: the multifunctional washing agent designed for emergency storage.

The FIELDSTYLE event is not just a showcase of outdoor equipment but also highlights essential lifestyle solutions. Ethical Japan aims to demonstrate a range of hygienic approaches that can be implemented not only in emergencies but also in everyday situations and outdoor adventures. At the event, attendees will encounter an interactive booth that allows them to experience first-hand the effectiveness of the “disaster preparedness multifunctional washing agent,” illustrating a new paradigm in disaster preparedness.

Tackling the Challenge of Hygiene During Disasters

In recent years, large-scale disasters, including the Nankai Trough earthquake, have heightened awareness around the need for emergency supplies, particularly in terms of food, water, and hygiene. The importance of maintaining cleanliness, especially concerning clothing and personal care in scenarios where washing facilities are inadequate, is increasingly recognized. Poor hygiene can lead not only to health issues but also to increased stress and diminished dignity.

Ethical Japan has its roots in volunteer efforts following the Noto Peninsula earthquake. From those experiences, they developed a practical and effective washing solution capable of keeping clothing and skin clean even with minimal water usage. This multifunctional washing agent serves as a pivotal point in promoting hygiene management during disasters, with a clear focus on usability in everyday life as well.

Exhibit Highlights

At FIELDSTYLE, Ethical Japan will present the multifunctional washing agent with a focus on several key aspects:

• - Usage with Minimal Water: Demonstrating the innovative washing mechanism that minimizes water needs.
• - Specific Crisis Solutions: Addressing potential “laundry crises” that can arise during disasters and outlining effective strategies.
• - Live Demonstrations: Showing the product's ability to cleanse clothing, linens, and skin effectively through simple real-life demonstrations.
• - Everyday Applications: Highlighting how this phase-free product can be used in regular daily practices.
• - Case Studies: Sharing proposed implementations and examples for municipalities and businesses aimed at promoting community readiness.

The event will also feature mini demonstrations allowing attendees to experience the sensation and cleaning power of the washing agent firsthand.

About Ethical Japan

Company Name: Ethical Japan Co., Ltd.
Location: 1-6-2 Uchida-bashi, Minami-ku, Nagoya, Aichi 457-0862, Japan
Phone: 050-3110-2131
Email: [email protected]
Business Hours: Weekdays from 9:00 to 17:00
Website: Ethical Japan

Ethical Japan's dedication to social responsibility and community welfare is reflected in their innovative products aimed at solving real-world hygiene issues. Their participation in FIELDSTYLE is a significant step forward in raising awareness of hygiene management strategies in disaster situations while promoting a sustainable and ethical approach to outdoor activities. As we face the challenges of natural disasters more frequently, the company’s contribution to this vital conversation and their commitment to hygiene solutions is commendable.