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Blue Earth Alliance: Initiating a Sustainable Future

In a world overwhelmed by clothing waste and abandoned farmland, a pioneering initiative is taking shape. Unveiled on January 7, 2026, the Blue Earth Alliance (BEA) is a new council established by the Mirai Policy Research Institute, headquartered in Minato, Tokyo. Its mission focuses on creating a localized resource circulation model that recycles discarded clothing while revitalizing underused agricultural land in Japan.

The Birth of Blue Earth Alliance

The BEA has been founded against the backdrop of a growing global crisis in the apparel industry, where vast quantities of clothing end up in landfills or incinerated each year. Concurrently, rural areas in Japan suffer from increasing acres of abandoned farmland, with management becoming an overwhelming challenge. These two issues, often treated separately, are now linked through the BEA. By connecting the