EventHub Unveils the Custom Lead Report Functionality
EventHub Inc., based in Minato, Tokyo, under the leadership of CEO Rie Yamamoto, has officially launched a new feature called the
Custom Lead Report. This innovative tool aims to assist event organizers in efficiently managing and utilizing leads generated during events, and to seamlessly connect these leads to their sales activities. With EventHub being the number one event and webinar marketing platform in Japan, the introduction of this feature marks a significant enhancement in its offerings.
Understanding the Need for Custom Lead Reports
In today’s fast-paced business environment, companies face significant challenges in effectively managing and leveraging leads acquired during events. This is particularly crucial during conferences and trade shows where multiple exhibitors participate. The ability to deliver lead information accurately and promptly can be the deciding factor in the success of events and the follow-up opportunities for exhibiting companies.
Traditionally, extracting and processing lead data involved extensive manual effort, putting a considerable burden on event organizers. Delays in lead delivery have often hindered exhibitors from promptly pursuing sales follow-ups, resulting in missed business opportunities. Responding to these challenges, the Custom Lead Report feature is developed to enhance operational efficiency for organizers while providing faster and more flexible lead delivery to exhibitors.
Key Features of the Custom Lead Report
1. Flexible Output of Lead Data
Event organizers can now choose the specific data columns they wish to include in the lead files provided to exhibitors. This customization allows for focused lead reports tailored to the needs of different companies. The data collected can involve attendees' personal information, participation history, session pre-registrations, video views, and more.
2. Advanced Filtering Options
With the Custom Lead Report, organizers can extract leads that meet specific criteria, like those who have viewed certain archived videos. This capability ensures that the reports reflect only the most relevant leads for follow-up.
3. Real-Time Updates
New leads or changes in lead behavior logs are updated instantly (with some exceptions), ensuring exhibitors have access to the most current information.
Benefits of the Custom Lead Report
The launch of the Custom Lead Report feature is expected to deliver notable benefits to both event organizers and exhibitors:
1.
Significant Reduction in Operational Burden: By cutting down on manual data collection and processing, event organizers can allocate more time to essential tasks that drive event success.
2.
Faster Lead Provisioning: Leads can be delivered immediately after the event concludes. This quick turnaround accelerates the possibility of generating business opportunities promptly.
3.
Minimized Risk of Personal Information Leakage: Previously, the manual processing of lead information posed risks of human error that could result in data breaches. The new automated system significantly reduces these risks, providing safer and more accurate lead information.
4.
Improved Satisfaction and Sales Outcomes for Exhibitors: The prompt delivery of leads enhances timely customer follow-ups, facilitating quicker deal closures and maximizing the return on investment (ROI) for events.
Future Outlook for EventHub
Looking ahead, EventHub continues to strive to provide comprehensive solutions for sales and marketing, regardless of whether events are conducted online, offline, or in hybrid formats. The company aims to enhance productivity and achieve better outcomes for both event organizers and exhibitors.
For inquiries regarding the Custom Lead Report feature, interested parties can reach out to the sales department or use the contact form specifying interest in this functionality. EventHub is eager to assist.
About EventHub
EventHub is the leading event marketing platform in Japan, catering to a wide array of needs including webinars, conferences, exhibitions, and trade fairs. It provides numerous tools designed to maximize connections with customers and foster business opportunities, aiding in lead generation and deal closure through engaging events and webinars.
EventHub Inc.
Address: 1-1-1 Nishishinbashi, Minato, Tokyo 105-0003, Japan
CEO: Rie Yamamoto
Established: 2016
Website:
EventHub