Old Elk Distillery Launches American Whiskey to Support Military Heroes and First Responders

Celebrating Heroes: Old Elk Distillery’s New Initiative



Old Elk Distillery, owned by Middle West Spirits, has proudly launched the Folds of Honor American Whiskey, a blended whiskey designed not just to tantalize the palate but also to give back to those who serve. This initiative underscores the distillery's commitment to honoring the sacrifices made by America's military and first responders.

The Folds of Honor organization, a nonprofit, has been pivotal in providing educational scholarships to the spouses and children of fallen or disabled service members, fulfilling its mission to honor their sacrifice and educate future generations. Since its establishment, the organization has awarded over 62,000 scholarships worth approximately $290 million, impacting countless lives across the nation.

Luis Gonzalez, CCO of Middle West Spirits, expressed profound pride and responsibility in supporting such a worthy cause. “It’s a privilege and duty to aid our American heroes,” he mentioned, highlighting the importance of extending help to the families who endure the sacrifices made by their loved ones.

The Old Elk Folds of Honor whiskey is an exquisite blend of Old Elk High Malt Bourbon and Old Elk Rye. On the nose, this whiskey greets drinkers with vibrant notes of toasted oak, a hint of leather, and a soft undercurrent of vanilla. The tasting experience reveals a delightful harmony of sweet and tart cherries, paired with warm baking spices and a hint of cherry vanilla, making it not just a drink, but a tribute.

In collaboration with Folds of Honor, Old Elk aims to create a ripple effect of hope and support for military families. Luke Sherman, Folds of Honor’s Senior Vice President of Corporate Development, emphasized the impact of such partnerships. “Working together with an American whiskey that shares in our mission demonstrates a powerful union of purpose. We are excited to change lives together,” he stated.

The Folds of Honor American Whiskey will be available for pre-order at a suggested retail price of $49.99, and it can be purchased online or at Old Elk’s bottle shop and the Middle West Spirits Distillery. This launch not only provides a high-quality whiskey but also represents a collective effort to support the families of those who serve.

About Middle West Spirits, based in Ohio, it has made a name for itself in the craft spirits industry since 2008 by producing award-winning brands, including the prestigious Old Elk Bourbon Whiskeys. The distillery prides itself on meticulous production processes, ensuring every bottle reflects its dedication and quality.

Folds of Honor was founded by Lt Col Dan Rooney, a decorated veteran himself, and remains focused on carrying out its invaluable mission of providing educational opportunities for military families. With a staggering 91% of every dollar raised going directly to fund scholarships, consumers can feel good about their purchase, knowing it contributes to a larger cause.

As Old Elk Distillery continues to make strides in the spirits world, their partnership with Folds of Honor is a shining example of corporate responsibility, community support, and dedication. This new initiative not only elevates their product but also fortifies the connection between consumers and the heroes who protect their freedoms. For more details about the whiskey launch and the mission of Folds of Honor, visit oldelk.com or follow them on social media.

Topics Consumer Products & Retail)

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