Exciting News: Nutella® Unveils Its First New Flavor in Over Six Decades

Nutella® Peanut: A New Flavor Experience

After years of anticipation and social media buzz, Nutella has introduced a brand new flavor: Nutella® Peanut. This exciting launch marks the first innovation in the beloved spread's history, which spans over 60 years. For Nutella enthusiasts, the wait is over, and the excitement is palpable.

Nutella® Peanut combines the distinctive creaminess that Nutella is known for with the rich flavor of roasted peanuts. This delicious spread is designed to elevate your snack time experience, offering a unique taste that can transform your favorite treats into something special. Whether you're putting together a classic peanut butter and Nutella sandwich or simply enjoying it on toast, the new flavor is sure to delight.

The Launch Event

As part of the launch, Nutella is hosting a special one-weekend-only pop-up event in New York City, at NoHo's 372 Lafayette Street, on May 16–17. This interactive pop-up will be open to the public and aims to create a fun and engaging afternoon snack experience. Attendees will enjoy games, giveaways, and, of course, the chance to sample Nutella® Peanut sandwiches and dippable snacks.

Noah Szporn, the Senior Vice President of Spreads at Ferrero North America, shared his excitement about the new flavor, saying, "When a jar of Nutella goes viral floating in space, you start to feel like anything is possible. So naturally, our next move as a brand was dropping our first new flavor innovation in over 60 years. Nutella Peanut delivers the same creamy experience fans know and love, now blended with the irresistible taste of roasted peanuts. Our fans have been asking for this for years. We heard them, and afternoon snack time will never be the same."

The Legacy of Nutella

Nutella has been a staple in households around the world since its debut in 1964. Known for its unique hazelnut flavor, Nutella is now a cherished treat available in around 160 countries. The quality of Nutella is reflected in Ferrero's meticulous selection of high-quality ingredients and artisan-inspired production processes.

In addition to the original hazelnut spread, Ferrero has expanded its offerings to include various snacks like Nutella Biscuits and Nutella Go, all created to satisfy the cravings of Nutella fans.

Availability

Nutella® Peanut has begun rolling out to major retailers nationwide, making it easier than ever for fans to enjoy. As a celebration of the launch, Nutella invites fans to share their moments with Nutella® Peanut on social media platforms like Instagram, TikTok, X, and Facebook using the hashtag #NutellaPeanut.

For further details about product availability and more, you can visit NutellaUSA.com. This launches an exciting new chapter in Nutella's delicious history, and fans are ready to spread the joy that Nutella® Peanut brings to their snacking habits.

In summary, the introduction of Nutella® Peanut not only diversifies Nutella's range but also honors the brand's commitment to innovation and quality. The blend of flavors promises to create a new favorite among Nutella enthusiasts, reinforcing Ferrero's dedication to bringing joy and deliciousness to people's lives.