Celsius Holdings Faces Class Action: Investors Urged to Act by Deadline
In a recent announcement from Robbins Geller Rudman & Dowd LLP, investors in Celsius Holdings, Inc. (NASDAQ: CELH) have an important opportunity on the horizon. Those who purchased shares or sold puts within the class period, spanning from February 29, 2024, to September 4, 2024, must act quickly—January 21, 2025, marks the deadline to apply as lead plaintiff in the ongoing class action lawsuit.
This legal matter, known formally as Abraham v. Celsius Holdings, Inc., No. 25-cv-80053 (S.D. Fla.), accuses Celsius and several of its senior executives of breaching the Securities Exchange Act of 1934. Investors impacted by the company’s performance downturn, particularly those who experienced notable financial losses, are encouraged to come forward. The claims suggest that Celsius made misleading declarations regarding its financial health, specifically about its operations with PepsiCo, Inc., a significant partner.
The allegations highlight that Celsius excessively oversold inventory to Pepsi, creating an illusion of robust sales while concealing an impending downturn in demand. Analysts assert that the company's sales were unsustainable, leading to considerable concerns about the longevity of its business model. When this information came to light, market confidence in Celsius' future deteriorated, significantly affecting its stock price.
On May 27, 2024, Celsius shares plummeted nearly 13% following revelations from retail analytics that pointed to an unsettling decline in store performance. Further disheartening news arrived on September 4, 2024, when Celsius executives disclosed that orders from Pepsi were dropping sharply—down to between $100 million and $120 million from the previous quarter’s figures. This information sent the stock tumbling by over 11% once shareholders digested the implications.
Investors seeking to designate themselves as lead plaintiff should note that having the most considerable financial stake in the losses is essential. The lead plaintiff plays a crucial role, representing all class members throughout the legal process and influencing critical decisions regarding the lawsuit. Importantly, participation as lead plaintiff is optional; investors are not obliged to take on this role to benefit from any potential recoveries resulting from the case.
Robbins Geller is recognized for its proficiency in handling complex securities class actions and has a rich history of securing restitution for wronged investors. They have recovered billions for shareholders in similar cases, emphasizing the importance of legal representation in navigating class action lawsuits.
For those interested in more information or who may wish to express interest in leading the charge in the Celsius lawsuit, Robbins Geller welcomes inquiries via their official site or through direct contact with attorneys specializing in this field. Individuals must act promptly to ensure their place among those seeking justice against the alleged mismanagement and misleading reporting from Celsius.