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Embracing AI in Public Relations: A Shift in Strategy

In today’s fast-evolving landscape, the advent of generative AI is fundamentally transforming how information is disseminated and understood. Traditional public relations (PR) practices have revolved around ensuring visibility through media placements and search engine results. However, with this new era of AI, the focus must shift to how businesses can effectively communicate their information so that AI can understand and relay it to users.

The Need for a New Approach

A report by Todo-onada, a company based in Tokyo and led by CEO Yasuhiro Matsumoto, emphasizes that communication and information design are crucial in this AI-led age. Businesses must now consider not just what information they share, but also how this data is organized, understood, and presented to AI systems. The challenge arises for PR professionals as they grapple with adapting their strategies amidst the rapid technological changes. Common concerns include:

• - Uncertainty about where to begin with AI and LLMO (Large Language Model Optimizations) strategies.
• - Distinguishing between traditional SEO practices and the new requirements in communications for AI.
• - Understanding how AI interprets their company’s information.

This evolving communication landscape led Todo-onada to create a practical guide titled "AI Pre-Learning Strategy Guide," which is available for free to PR professionals seeking clarity in this new paradigm.

Key Insights from the Guide

The guide elucidates several critical areas that help PR professionals navigate the complexities of AI in their outreach efforts:

1. Understanding AI's Mechanism for Comprehending Company Information:
The guide breaks down how generative AI processes and references information when formulating responses, which includes insights on how businesses can tailor content accordingly.

2. Distinguishing Between Traditional and AI-Focused PR Strategies:
It discusses shifts beyond traditional media placements to include strategies for ensuring that information is comprehensible and robust for AI understanding.

3. Fundamental Frameworks for LLMO Strategies:
The guide outlines the various LLMO approaches, categorizing them based on their objectives and outcomes, facilitating informed decision-making.

4. Establishing Continuous Improvement Cycles:
It stresses that maintaining AI-recognition of company information is an ongoing process that requires regular updates, monitoring, and enhancement to stay relevant.

Free Online Seminar: Dive Deeper

In conjunction with the guide, Todo-onada will host a free online seminar titled “PR Strategies in the Age of AI: Strategy and Scheme” on August 21, 2026, at 14:00. This is an opportunity for PR professionals to delve into the practical applications of the guide's content and engage directly with expert speaker Tatsuya Shiraishi from Todo-onada.
Participants can register through the following URL: Seminar Registration

Past attendees have rated similar seminars with an average satisfaction score of 4.4 out of 5, underscoring the value of the insights shared.

Expert Commentary

Shiraishi expressed, “In the age of AI, the key is not to rush into advanced technological measures but to ensure that essential information is reliably stored and presented in contexts that AI can comprehend. Our guide aims to empower PR professionals with practical strategies to adapt and thrive.”

Introduction to Related Services

Todo-onada also offers several related services designed to bolster PR efforts:

• - Qlipper: A PR performance measurement service that monitors over 4,000 domestic web media outlets in real-time, compiling and analyzing articles to generate data for effective PR activity analysis.
• - Qoddler: An AI agent that operates in a dialogue format, allowing PR teams to review publication statuses, generate reports, and streamline their communications workflows.
• - DigiDigi: An AI diagnostic tool that evaluates how accessible company information is for recommendations, facilitating the establishment of an optimal information environment.

About Todo-onada

• - Foundation: January 20, 2020
• - Headquarters: Ueno, Taito, Tokyo, Japan
• - Services: Development and operation of cloud services for businesses, along with system consulting.

For further inquiries related to this press release, please contact the Qlipper management office at Todo-onada via email at [email protected] or call 03-6453-6886.