Dolby Innovations Set to Transform In-Car Entertainment at CES 2025

The 2025 Consumer Electronics Show (CES) has kicked off in Las Vegas, and Dolby Laboratories is making headlines with its ambitious advancements in automotive entertainment. Known for their immersive experiences across various media, Dolby is set to showcase a series of innovations designed to revolutionize the way we enjoy entertainment while on the road.

Unveiling Dolby Atmos in Vehicles

Dolby Laboratories is proud to announce that it has significantly expanded its automotive partnerships, increasing the number of manufacturers supporting Dolby Atmos from ten to over twenty. This impressive roster includes renowned automotive brands like Cadillac, Mercedes-Benz, and Rivian, among others. Notably, Dolby's collaboration with Sony Honda Mobility promises exciting advancements in their upcoming electric vehicle, AFEELA, enabling passengers to experience superior audio quality that Dolby Atmos delivers.

At CES, Dolby is providing attendees with a first-hand experience of in-car audio like never before. Visitors to Dolby’s showcase will have the exclusive opportunity to test out the 2025 Cadillac OPTIQ, which features an integrated 19-speaker AKG audio system – the first Cadillac model to support Dolby Atmos as a standard feature. The system is designed to envelop listeners in a soundscape that enhances the enjoyment of music, movies, and even podcasts during their daily commutes.

In addition to its partnerships with major automotive manufacturers, Dolby is also collaborating with leading chip suppliers such as Texas Instruments and MediaTek to ensure Dolby Atmos reaches a wider range of vehicles, including scalable aftermarket audio solutions. Pioneer is among the first to demonstrate such capabilities publicly at CES, showcasing a 4-channel speaker system that integrates Dolby Atmos technology.

Introducing Dolby Vision for a Visual Treat

For the first time, Dolby is featuring Dolby Vision technology at CES 2025, setting a milestone for automotive entertainment. This technology promises to deliver unparalleled visual quality, allowing drivers and passengers to enjoy lifelike images while watching movies, series, or engaging in gaming experiences. With true-to-life colors, deep blacks, and stunning brightness, Dolby Vision enhances viewers’ experiences to meet the expectations of modern entertainment.

One highlight of the event is the presentation of the world’s first vehicle to support both Dolby Atmos and Dolby Vision – the Li Auto’s Li MEGA. Dolbies are expected to showcase its capabilities to CES visitors, providing a glimpse into the future of in-car entertainment.

Delving deeper into partnerships, Dolby has recently teamed up with Samsung Display to progressively roll out Dolby Vision in more automobiles. Their collaboration ensures that cutting-edge OLED displays will be pre-tuned to support Dolby Vision technology, which will streamline implementations for automotive manufacturers.

A Rich Library of Content

The excitement surrounding Dolby Atmos and Dolby Vision isn’t just about the technology itself; it’s also fueled by a massive and growing content library. An impressive 93% of Billboard's 2024 Top 100 Artists have already released music mixed in Dolby Atmos, ensuring music lovers can indulge in high-quality audio during their travels. Services like Audible are also enhancing the library available to drivers, with numerous audiobooks and podcasts now accessible with Dolby’s superior technology.

John Couling, Senior Vice President of Entertainment at Dolby Laboratories, expressed enthusiasm about their journey over the past year. He stated, “Dolby innovations are at the heart of our most cherished entertainment, enriching how we enjoy our favorite movies and music on all our favorite devices. And there is no better place to unlock this highest form of entertainment than your car.”

As CES 2025 unfolds, Dolby's commitment to transforming in-car entertainment is clear. With initiatives that enhance audio-visual experiences and a strong focus on partnerships, the future of automotive entertainment is promising and exciting for manufacturers and drivers alike.

Conclusion

The CES 2025 exhibition marks a significant turning point for Dolby Laboratories, as it continuously pushes boundaries and enhances how consumers consume entertainment within their vehicles. As technology evolves, it holds the potential to redefine the roads we travel on, promising an integral shift in our driving experiences that intertwine innovation with everyday enjoyment.