#Sweden #Stockholm #IIHF Ice Hockey #Unibet #Kindred Group

Unibet Becomes the Official Sponsor of the 2025 IIHF Ice Hockey World Championship

In a significant development for sports fans, Unibet, the flagship brand of Kindred Group plc, has proudly announced its official sponsorship of the 2025 IIHF Ice Hockey World Championship. This major event will be jointly hosted in Sweden and Denmark, marking a momentous occasion for ice hockey enthusiasts and the sport itself.

A Commitment to Growth

Unibet is not just a betting platform; it aims to bolster the growth of ice hockey in Sweden and throughout the Nordic region. With this sponsorship, Unibet is set to utilize its extensive sports engagement expertise to deliver unique experiences, thrilling activations, and customized content that will bring the championship closer to the fans. This collaborative effort underscores the brand's unwavering commitment to supporting ice hockey and enhancing the overall spectator experience.

Philip Lagström, General Manager for Kindred Group Sweden, shared his enthusiasm, stating, "We are incredibly proud to be an Official Sponsor of the 2025 IIHF Ice Hockey World Championship. Ice hockey holds a special place in the hearts of fans in Sweden, and it will be fantastic to get the tournament back here. Our goal is to engage fans with exciting content and experiences, making this tournament a memorable event for everyone involved."

Excitement for Swedish and Danish Fans

The championship presents a golden opportunity for Sweden, which is hosting the tournament for the first time since 2013. The excitement is palpable as organizations prepare for thrilling matchups and unforgettable moments that promise to captivate audiences.

For Denmark, this co-hosting stint builds on the success of its hosting debut in Copenhagen in 2018. Lars Gade Nielsen, General Manager for Kindred Group Denmark, expressed his excitement about this prestigious event on Danish soil, saying, "We're thrilled to be part of one of the biggest sporting events in Denmark in 2025. It will undoubtedly be a fantastic experience for many Danish fans. While Denmark may be seen as outsiders compared to other Nordic rivals, I am confident this tournament will be a spectacle for all fans."

Odds and Anticipation

As the championship approaches, fans can start exploring Unibet's odds regarding top contenders. As of now, Sweden is favored to win with odds of 3.50. Following closely are Canada at 4.00 and Finland at 5.50. The Czech Republic stands at 6.50, while the USA has odds of 7.50. As the hosts, Denmark offers a long-shot bet at 151.00. Fans are encouraged to keep an eye on evolving odds and immerse themselves in the action via Unibet’s app and website.

The event signals not only a sporting highlight for 2025 but also solidifies Unibet’s role as a pivotal supporter of ice hockey, driven by their goal to enhance the fan experience and promote the sport throughout the region. A blend of exhilarating matches, passionate fans, and top-tier hockey is set to embody the spirit of this championship, with Unibet leading the charge as a key partner.

Stay tuned for more updates and get ready for what promises to be an unforgettable championship!