Yokohama Vanilla Makes Its First Appearance in Shinagawa Area with a Pop-up Store

Yokohama Vanilla's First Pop-up Store in Shinagawa

Yokohama Vanilla, a charming sweets brand specializing in gift items, is making its debut in the Shinagawa area with a limited-time pop-up store at JR Shinagawa Station. This remarkable event runs from November 25 to December 18, 2025, and invites travelers and sweet enthusiasts to discover its signature offering, the Salted Vanilla Financier.

Event Details

The pop-up store is strategically set up at the upper stairs of platforms 7 and 8 at JR Shinagawa Station, a hub that witnesses a multitude of travelers for both business and leisure. Yokohama Vanilla encourages visitors to stop by for thoughtful gifts or as a treat for themselves amidst their busy schedules.

Location: JR Shinagawa Station, platforms 7 & 8
Duration: November 25, 2025 - December 18, 2025
Sales Method: Free selling
Products Available: Mini gift box of three Salted Vanilla Financiers, six-piece gift box
Pricing: 1,100 yen (tax included) for the mini gift box and 2,160 yen for the larger box
Operating Hours: 10:00 AM - 9:00 PM (Note: Open from 11:00 AM on the first day and closes at 7:00 PM on the last day)

Map of Pop-up Store Location

This limited-time store also offers an exclusive Bani-kun sticker (Late Autumn version) for customers who purchase two boxes of the six-piece Salted Vanilla Financier. With every purchase, customers are encouraged to present their Yokohama Vanilla membership card via the official LINE account to earn loyalty points.

Product Overview

The highlight of this pop-up is undoubtedly the Salted Vanilla Financier, renowned for its perfect balance of moist interior and crispy exterior, all thanks to the use of 100% domestic wheat flour. They are skillfully baked in a high-tech tunnel oven, locking in flavors while a sprinkle of rock salt perfectly enhances their taste.

Yokohama Vanilla has gained international recognition, with its Salted Vanilla Financier receiving a Guinness World Record for the most units sold in a 12-hour period, solidifying its status as a premier gift sweet from Yokohama.

About Yokohama Vanilla

Founded by CEO Yuto Takahashi, Yokohama Vanilla reflects the essence of Yokohama’s seaside and vibrant culture. The brand aims to create sweet delights by collaborating with industry professionals and using only the best ingredients to elevate the traditional gift sweets experience to new heights.

Yuto Takahashi, born in 1999 and raised in Yokohama, transitioned from a performing arts career to establish Yokohama Vanilla in 2024, combining his artistic vision with entrepreneurial ambition. Come and experience this delightful brand that promises to brighten up your travels!

For more information about the special pop-up store and upcoming goods, please visit the official Yokohama Vanilla website.