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Transforming Media Workflows

In a groundbreaking move for the media, broadcast, and entertainment industry, Storj and Ortana Media Group have announced a partnership to revolutionize media workflows. This innovative platform combines the robust functionalities of Ortana's Cubix media asset management (MAM) with Storj's scalable, distributed cloud services, creating a hybrid model that promises to enhance operational efficiency while reducing costs.

A Vision for Innovative Media Solutions

The primary goal behind this collaboration is to provide media professionals with tools that streamline their operations without hindering creativity. James Gibson, CEO of Ortana Media Group, emphasizes the importance of seamless, end-to-end workflows for clients. By integrating Storj's advanced cloud capabilities, the partnership aims to foster creativity while offering the flexibility to adapt to various operational needs.

Colby Winegar, CEO of Storj, states, "Our collaboration showcases our dedication to delivering forward-looking solutions that meet the ever-evolving demands of the media landscape. The fusion of our distributed cloud architecture with Cubix's capabilities presents an opportunity for scalability and sustainability in media operations."

Hybrid Architecture for Flexibility

One of the standout features of this new platform is its hybrid architecture, allowing deployment both on-premises and in the cloud. For many organizations, this flexibility addresses the challenge of balancing localized processing needs with the broad capabilities offered by distributed cloud solutions. This adaptability means that media companies can tailor their workflows to their unique requirements, making the platform an attractive option for diverse media operations.

The custom solutions provided through Cubix ensure that media professionals can access scalable distributed object storage while managing globally dispersed content with ease. Furthermore, the seamless integration of over 21 AI indexing tools into Cubix enriches metadata, facilitating quicker content discovery and offering valuable insights into media assets.

Tailored Solutions for Creative Professionals

Through the Cubix Halo portal, users can effortlessly find archived assets and initiate workflows such as transcoding, distribution, or creating proxies for editing purposes in popular software like Avid and Adobe Premiere Pro. This streamlined access ultimately enhances collaboration among teams, whether working remotely, in offices, or within cloud environments.

Another highlight is the availability of Storj’s Cloud GPUs, which provide on-demand access to high-performance computing for demanding tasks like rendering and transcoding. This flexibility allows users to scale resources according to their specific project needs, ultimately enhancing the speed and efficiency of production processes. The Object Mount feature further strengthens the platform's capabilities, granting media teams immediate, seamless access to their content.

Beyond Entertainment: Versatile Applications

Interestingly, the implications of this platform extend beyond the entertainment sector. It also supports medical imaging standards, including DICOM, positioning it as an ideal PACS (Picture Archiving and Communication System) solution for healthcare providers. Furthermore, the extensive API capabilities of Cubix enable integration with over 150 services, ensuring that organizations can incorporate this platform into their existing systems, thereby maximizing operational efficiency.

Showcasing at NAB 2025

To highlight the potential of this collaboration, Ortana and Storj are actively engaging with global channel partners such as Tekmark in Malaysia and Unified Technologies in Chile to introduce the platform to a worldwide audience. Both companies will present their innovations at the NAB 2025 trade show in Las Vegas, demonstrating the vast capabilities the platform offers.

James Gibson, in his closing remarks, describes this partnership as a defining moment in how media professionals can operate. With significant enhancements in efficiency and scalability, the platform exemplifies how advancements in distributed technology can empower and elevate the media industry, driving innovation without limits.

About the Innovators

Ortana Media Group is a UK-based technology firm focused on creating tailored solutions for data orchestration and workflow efficiency. With global teams contributing to its flagship product, Cubix, the company remains committed to streamlining operations and enhancing productivity for clients in numerous sectors.

Storj, on the other hand, is set to redefine the cloud landscape, providing data solutions that are not only cost-effective but also sustainable. By using underutilized resources efficiently, Storj stands at the forefront of the movement toward a more environmentally conscious cloud infrastructure.

This collaboration marks a significant step forward for media professionals, highlighting the vital role that technology plays in driving industry transformations.