NAGI's mi:ne Launch
2025-09-30 02:49:28

NAGI's Revolutionary Concept Store 'mi:ne' to Open in Tokyo, Redefining Urban Nature

The Debut of 'mi:ne': A New Era of Nature in Urban Spaces



NAGI Inc., headquartered in Shibuya, Tokyo, is embarking on a groundbreaking project with the idea of bringing the essence of forests into urban environments. Set to open in October 2025, their latest venture, 'mi:ne,' aims to redefine how urban spaces interact with nature. Located in the trendy Daikanyama area, this unique space intricately combines an art gallery and a shop, offering a multisensory experience that embodies NAGI's philosophy of integrating nature into daily life.

A Vision Beyond Decoration


NAGI views plants not merely as decorative elements but as foundational components of space. The company has established a comprehensive in-house system for plant cultivation, placement, and maintenance, enabling them to present 'mi:ne' as a living testament to their technical acumen and innovative mindset. This space is not only designed to enhance commercial environments but also aims to serve as a new model for the hospitality industry. The overall goal is to strive for a cityscape enriched by nature—a vision that goes far beyond aesthetic value, aiming to enhance psychological comfort and sustainability.

What is 'mi:ne'?


'Not just a mimicry of nature, but a unique proposal by NAGI.' This concept encapsulates the essence of bringing forests into urban life. Located amid the urban clamor of Tokyo, 'mi:ne' is rooted in the ethos cultivated through years of plant cultivation and spatial design.

During the day, patrons can enjoy a café that bathes in light and greenery, while at night, the space transforms into a serene wine bar, enveloped in soft shadows and quietude. 'mi:ne' is also a hub for plant design, offering an opportunity to seamlessly integrate the essence of nature into everyday living. Here, time and ambiance have the potential to bring about significant changes within individuals—a consistent theme in NAGI's explorations of human-plant interactions.

Origins of Inspiration


The design inspiration for 'mi:ne' comes from the serene forests of Yakushima, where an atmosphere rich in humidity and a landscape covered in moss create an almost timeless experience. This encounter prompted the idea of bringing such sensations back to the urban environment. The gallery space on the first floor symbolizes the 'erosion of moss,' inviting visitors to experience the gradual takeover of nature, engaging all five senses.

This immersive approach is made possible through NAGI's technology that treats plants as structural elements rather than mere decorations. The company’s ability to control environmental factors like humidity and light creates a holistic management design that engenders genuinely interactive spaces.

Facility Overview


  • - Store Name: mi:ne (ミネ)
  • - Location: 3-9-15 Ebisu Minami, Shibuya, Tokyo 150-0022
  • - Phone Number: 03-6303-4674
  • - Website: mi:ne
  • - Instagram: mi:ne Instagram
  • - Opening Date: October 6, 2025
  • - Seating Capacity: 40

The layout sees the first floor dedicated to an art gallery where people can experience the intersection of plants and urban life, with the second floor designed to showcase the potential of planted environments, suitable for hotels and offices.

First Floor: 'Moss Erosion'


A tranquil atmosphere gently permeates the space. This floor expresses 'a new relationship between people and nature' through NAGI's lens, inviting guests to experience how nature intertwines with human senses. The essence of 'nature's erosion' is felt throughout, encouraging deep reflections and changes within.

Second Floor: 'Space for Silence and Creation'


The second floor features walls reminiscent of rocky surfaces, conveying a sense of both strength and tranquility. Here, patrons can forget the hustle of city life and experience peaceful moments that are both unique and invaluable—a sanctuary where nature's silence can soothe the soul.

Menu Highlights


Cafe Time:
In the morning, enjoy a breeze filled with the aroma of damp earth and light, savoring nature through artisanal offerings like iced coffee and healthful wraps.

Bar Time:
As day turns to night, the shadows deepen, transforming the café into an elegant wine bar, complete with a menu offering gourmet steak and mushroom risotto that enhances the evening experience.

Operating Hours:


  • - Cafe: 10:30 AM - 5:00 PM
  • - Bar: 5:00 PM - 11:00 PM (Last Order: 10:00 PM)
  • - Closed on Wednesdays
(Note: Operating hours may change in the future.)

About NAGI


NAGI Inc. holds status as a certified agricultural corporation, recognized for its commitment to plant cultivation, sales, and maintenance, as well as a plant regeneration initiative to foster a sustainable economy. The company operates on principles that emphasize quality and environmental consciousness, striving to enhance the bond between humanity and nature. With their unique expertise, NAGI continues to lead the future of urban greening and sustainable agriculture through innovative approaches and exceptional plant care.


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Topics Consumer Products & Retail)

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